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Sangeeta Yadav

@sangeetayadav

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Experienced research analyst specializing in data-driven market insights.

India

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What I'm looking for

I seek a role that fosters growth, encourages innovation, and values data-driven decision-making.

I am a Research Analyst with 7 years of experience in data-driven market analysis and strategic insight generation. My expertise lies in delivering clear, impactful reports that support informed decisions and enhance business profitability. I have successfully conducted market sizing and forecasting for various sectors, particularly in medical devices and automation, utilizing both bottom-up and top-down approaches.

Throughout my career, I have led opportunity assessments and go-to-market strategies for firms targeting Tier 1 and Tier 2 hospitals in India. My work has included advising startups and consulting firms on product positioning, market entry, and investment strategies. Notable projects include developing go-to-market strategies for Surgical Robots in India and conducting competitive landscape analyses for Minimally Invasive Surgery devices across the APAC region.

My previous roles have equipped me with a strong foundation in secondary research, where I utilized platforms like Factiva, Bloomberg, and LinkedIn to extract strategic insights. I have consistently maintained high accuracy in market forecasts and contributed to significant increases in client engagement through tailored insights. I am passionate about leveraging data to drive business success and am always eager to stay updated on industry trends.

Experience

Work history, roles, and key accomplishments

Current

Market Research Analyst

Current

Freelance

Feb 2021 - Present (4 years 5 months)

Conducted market sizing and forecasting for medical devices and automation using bottom-up and top-down approaches. Led opportunity assessment and Go-to-Market strategy for a firm targeting Tier 1/2 hospitals in India.

Market Sizing Forecasting Go To Market Strategy Opportunity Assessment Product Positioning Investment Strategies

Market Research Analyst

MarketsandMarkets

Dec 2016 - Aug 2019 (2 years 8 months)

Conducted in-depth secondary research using platforms such as Factiva, Hoovers, Bloomberg, LinkedIn navigator, Apollo and Crunchbase to extract strategic insights. Supported pre-sales and post-sales activities, including feasibility studies, proposal development, and presenting outcomes to stakeholders.

Factiva LinkedIn Navigator Apollo Crunchbase Pre Sales Post Sales Client Engagement

Analyst

Global Data Research Centre

Sep 2015 - Dec 2016 (1 year 3 months)

Conducted in-depth primary and secondary market research for 20+ healthcare and medical device markets, integrating insights from databases and KOL interviews. Built detailed forecast models by analyzing epidemiology, reimbursement policies, and healthcare infrastructure, achieving 95%+ accuracy in 5-year market projections.

Primary Research Health Markets Medical Devices Forecast Modelling Market Size Estimation

Assistant Managing Editor

Omics Group Inc.

Jul 2014 - Sep 2015 (1 year 2 months)

Encouraged manuscript submissions through effective communication with global authors. Conducted content analysis, ensuring quality through proofreading and validation.

Manuscript Submission Proofreading Data Collection Data Analysis

Education

Degrees, certifications, and relevant coursework

Graphic Era University

B.TECH (BIOTECH) + MBA (INTEGRATED), Biotechnology and Business Administration

Completed an integrated Bachelor of Technology in Biotechnology and Master of Business Administration. This program provided a strong foundation in both scientific principles and business management.