Aayushi Parashar
@aayushiparashar
I build data-informed social media campaigns and influencer partnerships for brands across diverse industries.
IndiaWhat I'm looking for
I've developed and executed social media and digital marketing strategies for 25+ brands across FMCG, beauty, fashion, wellness, lifestyle, and technology.
As a freelance Social Media Strategist & Manager, I manage nine client accounts simultaneously, from platform-specific strategy and monthly content calendars to creative coordination, publishing, reporting, and optimization. I work closely with founders, designers, photographers, video editors, creators, and clients to deliver integrated campaigns aligned with business goals.
Previously, I managed digital marketing initiatives at Proffus Pvt. Ltd. and executed 17+ integrated influencer marketing campaigns at Social Current LLP. I bring hands-on experience in campaign reporting, performance analysis, client servicing, stakeholder management, and Meta Business Suite.
Experience
Work history, roles, and key accomplishments
Freelance Social Media Strategist & Manager
Freelance
Sep 2025 - Present (11 months)
Developed and executed social media and digital marketing strategies for 25+ brands across diverse industries. Managed end-to-end campaign execution, client accounts, and influencer collaborations.
Education
Degrees, certifications, and relevant coursework
Vivekananda Institute of Professional Studies
Bachelor of Arts, Journalism and Mass Communication
2021 - 2024
Bachelor of Arts in Journalism and Mass Communication from Vivekananda Institute of Professional Studies, completed in 2024.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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