Rajani Mukharjee
@rajanimukharjee
Creative social media manager driving engagement, growth, and storytelling for consumer brands.
IndiaWhat I'm looking for
I am a creative and results-driven Social Media Manager with two years of hands-on experience managing digital presence for restaurants, travel, cosmetics, real estate, and consumer electronics brands. I design and execute social strategies, produce end-to-end content (script, shoot, design, AI visuals), lead influencer collaborations, and monitor analytics to optimize reach, engagement, and conversions.
I have managed content calendars across Instagram, LinkedIn and YouTube, supported Meta ad campaigns for awareness and lead generation, and built niche audiences through personal passion projects like a poetry Instagram. I bring strong copywriting, community engagement, and trend-research skills, and I seek roles where I can blend storytelling with data-driven growth.
Experience
Work history, roles, and key accomplishments
Social Media Manager
XECH Technologies
Apr 2025 - Sep 2025 (5 months)
Designed and implemented a social media strategy across Instagram, LinkedIn and YouTube, leading influencer campaigns and producing end-to-end content that increased brand visibility and engagement for tech and consumer electronics products.
Social Media Manager
Pro Digital Solutions
Jan 2023 - Jan 2025 (2 years)
Managed multi-brand social media strategies for restaurants, travel, cosmetics and real estate, producing graphics and reels, optimizing content calendars and assisting Meta Ads to grow reach and engagement.
Social Media Intern
Pro Digital Solutions
Jan 2022 - Jan 2023 (1 year)
Supported content creation and scheduling, conducted competitor and trend research, and assisted ad campaign audience targeting to improve brand awareness.
Education
Degrees, certifications, and relevant coursework
ICLES Mothilal Jhunjhunwala College, Vashi
Bachelor’s in Mass Media, Mass Media
2023 -
Activities and societies: Personal Instagram poetry page (@heartsword_1111) with 50+ self-written posts showcasing storytelling and creative writing.
Pursuing a Bachelor’s in Mass Media beginning in 2023 with coursework and activities focused on media, storytelling, and content creation.
MUMumbai University
Higher Secondary School Certificate, Commerce
Activities and societies: Built a niche audience through relatable and engaging literary content.
Completed Higher Secondary School Certificate in Commerce, graduating in 2020.
New English School, Kalwa
Secondary School Certificate, General Secondary Education
Completed secondary education at New English School, Kalwa, finishing in 2016.
Availability
Location
IndiaAuthorized to work in
Job categories
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