Aashima Sharma

Leading the end-to-end execution of content and product marketing initiatives for iCare Software, with a focus on strengthening brand positioning, building thought leadership, and creating a consistent, high-impact digital presence.

Key Responsibilities:
- Drive end-to-end content strategy and execution across blogs, newsletters, social media, website content, campaigns, and sales enablement ass

Worked as a Senior Content Strategist, primarily supporting Devmarq’s agency-led projects across content strategy, brand communication, thought leadership, and digital marketing.

Alongside my core responsibilities, I also served as a Senior Product & Content Consultant for the company’s SaaS product named WAULD, contributing to product messaging, positioning, content strategy, and product market

• Joined as one of the first hires for a new SaaS brand with no established positioning or messaging foundation. Built the product's communication strategy from the ground up, defining how the product was positioned, what it said, and where.
• Created content calendars and channel strategies to bring structure to what was previously scattered, ensuring every touchpoint told a consistent story ab

• Worked with a portfolio of SaaS clients in the education industry where product messaging was complex and difficult for customers to connect with. Simplified how each product communicated its value to make it clearer and more relevant to the right audience.
• Developed messaging frameworks and positioning strategies that helped education SaaS products stand out in a crowded market and speak dire

• Clients needed stronger online visibility and more consistent brand communication across channels. Built and executed integrated content strategies covering websites, blogs, social media, and email to bring structure and direction to their marketing efforts.
• Managed social media and email campaigns for multiple clients, using segmentation and A/B testing to improve engagement and conversion ra

Worked as Brand Strategist at SRIS.

• Founded and built SRIS, a registered education business, from the ground up with no existing brand, client base, or playbook. Took full ownership of brand identity, positioning, and communication strategy from day one.
• Grew the business from local to regional by building a brand reputation strong enough to attract clients beyond the immediate market, serving them directly on content marketing,

Issued Jun 2026

Issued Aug 2023

Issued Apr 2023 · Expired May 2025

Issued Apr 2023

Issued May 2021

Issued Apr 2006