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@aaronstaples
Strategic marketing and sponsorship leader driving brand growth through experiential and partnership programs.
I am a dynamic business strategist with extensive experience shaping and leading strategic marketing and sponsorship efforts across diverse platforms. I specialize in driving brand success through innovative strategies, effective project management, and visionary leadership.
At Mastercard, I led North America sponsorships and activation programs, managing agency partners, contract negotiations, and high-profile partnerships such as Jennifer Hudson and Grammy activations. My work aligned sponsorship assets to B2C, B2B, B2B2C, and DTC objectives to deliver measurable brand engagement.
Previously, I transformed sponsorship marketing strategy as a Marketing Analyst Lead and consulted across media and political campaigns, achieving measurable results like a 20% increase in voter engagement among adults 21–34. At Anheuser-Busch I managed a $60MM budget, led a regional team, and delivered campaigns that grew package sales and introduced new brands successfully.
I bring cross-functional collaboration, data-informed market analysis, and proven budget and team leadership to roles that require building omnichannel programs, driving sponsorship ROI, and executing experiential marketing at scale.
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Work history, roles, and key accomplishments
Spearheaded integration of sponsorships across music, entertainment, sports, culinary and esports to align with Mastercard brand objectives, leading high-profile activations (e.g., Grammy, Jennifer Hudson/MGM) and managing agency partners, contracts, and experiential execution.
Transformed North America sponsorship marketing by driving strategic planning, digital and experiential campaigns, and activation execution while managing budgets and agency partners to optimize brand and commercial outcomes.
Media & Marketing Consulting
Jan 2015 - Jan 2017 (2 years)
Delivered customer marketing strategy and executed targeted programs to generate awareness, demand, and customer reference assets for clients across the Greater New Jersey area.
Ivan Sutherland for County Executive
Jan 2015 - Dec 2015 (11 months)
Led media and marketing strategy for a Hudson County executive campaign, executing targeted social and digital placements that increased voter engagement among adults 21–34 by 20%.
Managed a $60M omnichannel media budget and led a 11-person team across 24 states to drive local advertising, sponsorships and rebranding campaigns, delivering measurable sales growth (e.g., Michelob Golden +7% package sales YOY).
Degrees, certifications, and relevant coursework
Bachelor of Arts, Communications
Completed a Bachelor of Arts in Communications focused on media, marketing, and strategic communications.
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