Aaron Staples

I am a dynamic business strategist with extensive experience shaping and leading strategic marketing and sponsorship efforts across diverse platforms. I specialize in driving brand success through innovative strategies, effective project management, and visionary leadership.

At Mastercard, I led North America sponsorships and activation programs, managing agency partners, contract negotiations, and high-profile partnerships such as Jennifer Hudson and Grammy activations. My work aligned sponsorship assets to B2C, B2B, B2B2C, and DTC objectives to deliver measurable brand engagement.

Previously, I transformed sponsorship marketing strategy as a Marketing Analyst Lead and consulted across media and political campaigns, achieving measurable results like a 20% increase in voter engagement among adults 21–34. At Anheuser-Busch I managed a $60MM budget, led a regional team, and delivered campaigns that grew package sales and introduced new brands successfully.

I bring cross-functional collaboration, data-informed market analysis, and proven budget and team leadership to roles that require building omnichannel programs, driving sponsorship ROI, and executing experiential marketing at scale.