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Lindsey Felder

@lindseyfelder

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Experienced Corporate Partnerships Activation Manager with a focus on event marketing.

United States

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What I'm looking for

I am seeking a dynamic role that allows me to leverage my expertise in corporate partnerships and event marketing, while fostering a collaborative and innovative company culture.

As a Senior Corporate Partnerships Activation Coordinator with over 8 years of experience, I specialize in event marketing and production within the sports and music entertainment industries. My expertise encompasses sponsorship activation, public relations, advertising, promotions, and digital signage. I have a proven track record of managing high-value corporate partnerships and delivering exceptional results through strategic activation and fulfillment.

Currently, I serve as the Corporate Partnerships Manager for the Dallas Mavericks, where I oversee a 7-figure partnership portfolio. My role involves collaborating with various departments to execute partner promotions and community events, while also preparing detailed activation reports that highlight ROI and future opportunities. My previous experience with the Philadelphia 76ers and Van Wagner Sports & Entertainment has equipped me with the skills to manage multiple sponsorships effectively and maximize partner satisfaction.

Experience

Work history, roles, and key accomplishments

Current

Corporate Partnerships Manager

Current

Dallas Mavericks

Mar 2025 - Present (3 months)

Maintained day-to-day contact and managed fulfillment of 7-figure corporate partnership portfolio. Curated and upselled regular season/playoff assets, developing industry-leading activations to fulfill partner goals, KPIs, and contractual obligations.

Partnership Management Client Relations Project Management Digital Marketing Content Production Event Planning ROI Analysis Sales Microsoft Office Suite

Senior Corporate Partnerships Activation Coordinator

Philadelphia 76ers

Aug 2021 - Present (3 years 10 months)

Maintained day-to-day contact and fulfillment of over 10 six-figure corporate partnership portfolios. Project managed internally with all social, marketing, content, PR, and digital departments to execute partner assets, including promotions, sweepstakes, and community events.

Partnerships Sponsorship Fulfillment Project Management Social Media Marketing Budget Management Reporting Sales

Marketing Coordinator

Van Wagner Sports & Entertainment

Oct 2018 - Present (6 years 8 months)

Managed over 40 sponsorships and vendor booth activations during CIAA’s Fan Fest. Produced run of show formats for Fan Fest performances and on-stage sponsor activations.

Sponsorship Management Proposal Development Social Media Management Graphic Design Contract Management Invoicing Adobe Creative Suite Hootsuite Canva

Membership Consultant

Atlanta Hawks

Oct 2017 - Present (7 years 8 months)

Sold full and partial ticketing packages, premium tickets, group tickets, and premium hospitality packages for the Atlanta Hawks. Utilized phone and face-to-face presentations to achieve sales targets.

Premium Sales Group Sales Sales Strategy Customer Relationship Management Sports Marketing Negotiation Communication

Graduate Assistant of the Executive MBA Department

Georgia State University

May 2016 - Present (9 years 1 month)

Assisted the EMBA program with managing student information, creating marketing content, and utilizing database systems. Managed monthly events for the department.

Student Information System Database Management Event Coordination Administrative Support Microsoft Office Suite Communication Data Entry

Intern

Radio One Inc.

Jun 2013 - Present (12 years)

Performed as programming assistant to the Rickey Smiley Morning Show for over 5 million followers. Designed and presented PowerPoint presentations and drafted sales packages for events.

Event Planning Sales Presentations Content Creation Audio Production Public Relations Microsoft PowerPoint Microsoft Word Communication

Education

Degrees, certifications, and relevant coursework

Georgia State University, J. Mack Robinson College of Business

Masters of Science, Marketing

Grade: 3.7 GPA

Activities and societies: Graduate Assistant of the Executive MBA Department; Magna Cum Laude

Pursued a Master of Science in Marketing, focusing on advanced marketing strategies and consumer behavior. Completed a Certificate in Brand and Customer Management, enhancing expertise in brand development and customer relations.

Virginia Commonwealth University

Bachelor of Science, Mass Communications, Public Relations

Grade: 3.4 GPA

Activities and societies: Dean’s List

Completed a Bachelor of Science in Mass Communications with a specialization in Public Relations. Gained comprehensive knowledge in communication theories, media relations, and strategic public relations practices.