
Виолетта Ким
@0008521
Product Marketing Manager at MEMS, Mail.ru Cloud and T-Bank, improving subscription conversion and revenue.
What I'm looking for
I’m Violetta, a product marketer with experience in mobile apps, subscriptions and monetization. I’m looking for part-time and project work of up to 20 hours a week, where I can help a product grow and stay hands-on.
For me, marketing starts with the user: what they need, what gets in their way and why they choose a product. I enjoy exploring these questions and turning insights into hypotheses, communications and product improvements. My strengths include user acquisition, CRM campaigns, onboarding and subscription conversion. I’ve worked at Mail.ru - Cloud and Mail, MEMS, OZON.travel and T-Bank.
I enjoy working closely with product and analytics teams to identify growth opportunities, test ideas and understand the results. I can take on a specific challenge, such as building a customer communication journey, improving onboarding or testing a monetization hypothesis.
When working with people, I value honesty, trust and a thoughtful approach. I’m good at finding common ground, helping set priorities and organizing work so people can act independently. I also enjoy mentoring: helping colleagues find their own solutions, develop ideas and navigate difficult situations.
Experience
Work history, roles, and key accomplishments
Head of Shopping Marketing
T-Bank
Oct 2024 - Sep 2026 (1 year 11 months)
Mapped customer journeys and developed triggered communications across the customer lifecycle. Conducted quantitative surveys to test marketing and product hypotheses and implemented user onboarding.
Head of Marketing at Mail.ru
VK Mail.ru Mail and Cloud
Jan 2021 - Oct 2024 (3 years 9 months)
Contributed to product strategy, audience research and value propositions. Worked on integrating the Cloud subscription into Mail.ru and monetizing Mail.ru Mail, collaborating with ASO and SEO teams.
Product Marketing Manager
MEMS
Jan 2023 - Jan 2024 (1 year)
Researched the market, competitors and user scenarios for a mobile photo editing app. Contributed to the subscription model, developed an ASO strategy, and worked on UAC campaigns, CRM messaging and onboarding.
Lead Product Marketing Manager
VK Mail.ru Cloud
Nov 2019 - Jan 2021 (1 year 2 months)
Mapped the customer journey and developed web and app communications covering onboarding, tutorials, feature adoption, upselling and reactivation. Ran in-app A/B tests that delivered an 89% relative increase in subscription conversion.
Marketing Manager
OZON.travel
Nov 2015 - Oct 2018 (2 years 11 months)
Promoted the mobile app, developed post-purchase email communications and worked on remarketing campaigns. Specified mobile analytics implementation and contributed to A/B tests of the app interface.
Education
Degrees, certifications, and relevant coursework
Russian State University for the Humanities
Degree, Marketing
Completed a degree in Marketing in 2015.
Bauman Moscow State Technical University
Degree, Mechanical Engineering Technology
Completed a degree in Mechanical Engineering Technology in 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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