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Виолетта Ким
Open to opportunities

Виолетта Ким

@0008521

Product Marketing Manager at MEMS, Mail.ru Cloud and T-Bank, improving subscription conversion and revenue.

Russian Federation
Message

What I'm looking for

I'm open to projects with Russian-speaking and international teams, working part-time or on projects for up to 20 hours per week.

I’m Violetta, a product marketer with experience in mobile apps, subscriptions and monetization. I’m looking for part-time and project work of up to 20 hours a week, where I can help a product grow and stay hands-on.

For me, marketing starts with the user: what they need, what gets in their way and why they choose a product. I enjoy exploring these questions and turning insights into hypotheses, communications and product improvements. My strengths include user acquisition, CRM campaigns, onboarding and subscription conversion. I’ve worked at Mail.ru - Cloud and Mail, MEMS, OZON.travel and T-Bank.

I enjoy working closely with product and analytics teams to identify growth opportunities, test ideas and understand the results. I can take on a specific challenge, such as building a customer communication journey, improving onboarding or testing a monetization hypothesis.

When working with people, I value honesty, trust and a thoughtful approach. I’m good at finding common ground, helping set priorities and organizing work so people can act independently. I also enjoy mentoring: helping colleagues find their own solutions, develop ideas and navigate difficult situations.

Experience

Work history, roles, and key accomplishments

VC

Lead Product Marketing Manager

VK Mail.ru Cloud

Nov 2019 - Jan 2021 (1 year 2 months)

Mapped the customer journey and developed web and app communications covering onboarding, tutorials, feature adoption, upselling and reactivation. Ran in-app A/B tests that delivered an 89% relative increase in subscription conversion.

Education

Degrees, certifications, and relevant coursework

Russian State University for the Humanities logoRH

Russian State University for the Humanities

Degree, Marketing

Completed a degree in Marketing in 2015.

Bauman Moscow State Technical University logoBU

Bauman Moscow State Technical University

Degree, Mechanical Engineering Technology

Completed a degree in Mechanical Engineering Technology in 2012.

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