Valentina Dulina

• Designed a full go-to-market strategy for US market entry, defining ICP, buyer personas, and positioning framework for an AI meeting automation SaaS product
• Conducted competitive analysis across 7+ rival tools, identifying 3 key differentiation gaps that informed the core value proposition
• Crafted product messaging and value proposition copy aligned with target audience pain points, improvin

• Conducted structured market and competitor research using desk research, SWOT, and Porter's framework to support GTM decisions for a digital product
• Developed 3 go-to-market hypotheses and positioning concepts validated with internal stakeholders
• Analyzed 5 target audience segments, mapping their acquisition channels and decision triggers, delivered findings as a structured report
• Synthesi

• Maintained customer satisfaction score above 90% through proactive communication and rapid issue resolution
• Collected and systematised user feedback, identified top recurring pain points, and translated findings into product improvement suggestions adopted by the team
• Contributed to retention strategy by tracking churn signals and flagging at-risk customers before cancellations

• Built a full marketing strategy from zero, covering positioning, digital channels, and content calendar for an academic program launching in a new market
• Increased audience engagement by 17% through audience-focused content optimization and A/B testing of messaging across social media channels
• Improved enrollment conversion rate by 15% via refined audience targeting and restructured messagin

• Improved student performance metrics by 15–25% through systematic customer needs analysis and personalized communication frameworks
• Contributed to closing a high-value deal (800K+ RUB) by synthesizing customer pain points into a tailored product pitch
• Gathered and structured user feedback via interviews and surveys to identify key pain points, directly informing product messaging updates
• C

Specialization in Marketing. Program fully taught in English.
Thesis: Ethics and Consumer Perceptions of Data-Driven Personalized Marketing: Evidence from Russian E-commerce Platforms
Relevant coursework: Marketing of Innovative Products, Digital Marketing, Services Marketing Management, Business Analytics and Big Data, Contemporary Strategic Management

Academic exchange program focused on international business and cross-cultural marketing. Coursework delivered in English.

Program taught in Russian and English. Minor in International Business provided foundation in global markets, cross-cultural management, and international economics.
Relevant coursework: Strategic Management, Economics, Public Policy, International Business, Research Methodology, Data Analysis