Open to opportunities

Дания Сякина

@daniiasiakina

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Data analytics team leader specializing in product analytics, forecasting, and AI-driven reporting for business growth.

Russian Federation

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What I'm looking for

I’m looking to lead analytics for product growth—building reliable BI and forecasting workflows, automating reporting, and turning data into clear, executive-ready decisions. I value teams that prioritize measurement, iteration, and practical AI.

I’m a Team lead of product analytics with 8 years in data analytics across multiple industries, where I build high-impact reporting and decision-support systems. In my current role, I develop analytics workflows, deploy new tools and methodologies, and deliver forecasting and trend analysis that leadership can act on.

I’ve led and scaled analytics teams (e.g., building a CX analytics team from scratch), delivered self-service BI tools (metrics tree, cross-channel end-to-end analytics, data matching), and implemented predictive/behavioral models to forecast key metrics and quantify influencing factors. I’m especially proud of CX work that linked experience metrics to churn and operational efficiency—helping the business intervene at loyalty-erosion trigger points—and of post-implementation analysis that I bring to CDO and C-suite decision-making.

Experience

Work history, roles, and key accomplishments

Current

Head of Business Analytics

Current

Rambler & Co

Apr 2025 - Present (1 year 1 month)

Led a team of 4 analysts and designed reporting for a media holding, including forecasting and trend analysis across multiple dimensions. Implemented self-service BI tools, predictive/behavioral models, and AI agents for analytics workflows, and delivered recommendations to the CDO/CEO level.

Business Analytics Team Leadership Forecasting predictive modeling AI Agents Data Quality Metric Monetization Data Visualization

Head of Customer Experience Analytics

Gazprombank

Jul 2022 - Sep 2024 (2 years 2 months)

Built and managed a CX analytics team from scratch (3 analysts), delivering regular customer experience reporting (CSAT, CSI, Claim Rate, Contact Rate) for real-time performance management. Developed forecasting and correlation models for churn drivers and touchpoints, and reduced churn by enabling interventions at key loyalty-erosion triggers.

Customer Experience Analytics Team Leadership BI Reporting Forecast Modelling Touchpoint Analysis Dashboards

B2C Analyst

July Simple

Jul 2021 - Jul 2022 (1 year)

Built a B2C channel analytics system from scratch, delivering user-friendly dashboards for revenue, AOV, promo share, margin, and warehouse stock balances to support real-time sales and category-level planning. Launched an aged stock analysis for wine boutiques, enabling redistribution/removal of non-moving inventory and freeing working capital while improving inventory turnover.

B2C Dashboards Inventory Planning Working Capital Margin Analysis

Logistics Analyst

Mercury

Feb 2021 - Jun 2021 (4 months)

Developed and launched operational and management reporting for internal logistics, monitoring order delivery speed and quality against SLA. Built capacity utilization analytics across warehouse and transportation, structured historical logistics data for trend analysis, and implemented a motivation model for the logistics team.

Logistics Analytics Operational Reporting Delivery Metrics Data Structuring Trend Analysis

Commercial Analyst

Dobroflot

May 2019 - Jan 2021 (1 year 8 months)

Owned short- and long-term sales and inventory planning for the Western Division and implemented sell-in/sell-out reporting using partner data. Optimized warehouse ordering to improve replenishment timeliness, reduce delivery delays, and decrease out-of-stock levels, while monitoring targets vs. actual performance and competitors.

Sales Planning OOS Reduction Forecasting performance reporting Data Driven Replenishment Scenario Planning

Deputy Head of Sales Analytics

Mnogo Mebeli LLC

Jan 2017 - Apr 2019 (2 years 3 months)

Managed a team of 5 analysts and developed departmental KPIs to drive retail performance. Delivered dashboards and store reporting, created a unified Leads/Nurturing report that improved sales and customer base management, and automated key business processes including order adjustments and lease-expiry notifications.

Sales Analytics Team Management KPIs Dashboards Process Automation Bitrix24 Workflow Migration Retail Profitability Analysis