Маша Б
@0004331
I scale product revenue through paid acquisition, experimentation, and data-driven performance marketing.
SpainWhat I'm looking for
I've driven paid acquisition and growth for product teams in travel, e-commerce, and real estate for over 10 years, scaling revenue through experimentation, analytics, and performance marketing.
At Tripster, I lead PPC across web and app products for tours and excursions, mentoring a team of three specialists. I increased ROMI by 25% in my second month, grew Google Ads orders by 137%, and scaled paid app installs 3.5x.
Previously at FSK, I built multi-channel acquisition strategies and end-to-end analytics from acquisition to sales, generating hundreds of monthly leads across five ROMI-positive channels. At 220 Volt, I reduced CPA by 300% through SEM restructuring and optimization and introduced K50 automation, saving €14,000 annually.
I connect marketing, product, analytics, and sales teams to improve ROI, campaign measurement, and conversion. My work spans Google Ads, paid social, marketplaces, classifieds, dashboards, and growth-channel testing.
Experience
Work history, roles, and key accomplishments
- Drove PPC marketing across multiple products (tours & excursions) and platforms (web & app)
- Led and mentored a team of 3 PPC specialists (hiring, onboarding, goal-setting, performance management)
- Increased ROMI by 25% within the second month
- Grew Google Ads orders by 137% inside benchmarks
- Scaled app installs 3.5x via paid acquisition campaigns
- Launched analytical improvements to refin
Performance Marketing Manager
FSK
Jun 2018 - May 2024 (5 years 11 months)
Planned and executed multi-channel media strategies, generating hundreds of monthly leads across 5 ROMI-positive channels. Built end-to-end analytics from acquisition to sales.
Performance Marketing Manager
Jun 2018 - May 2024 (5 years 11 months)
- Planned and executed multi-channel media strategies based on sales targets and ROMI
- Generated hundreds of monthly leads across 5 stable ROMI-positive channels
- Built end-to-end analytics from acquisition to sales, filtering out low-quality channels
- Managed paid acquisition across search, social, marketplaces and classifieds
- Improved conversion through testing and cross-channel optimisatio
- Managed all working processes with internal and external coworkers, overseeing all aspects of the company's SEM strategy, optimising tools, and managing PPC campaigns across Google Ads (Search, YouTube, Smart Shopping, Remarketing, Dynamic Ads) and other specified platforms (Search, Marketplaces)
- Directed the development of data-driven media plans, executed strategic advertising campaign plann
Search Marketing Manager
220 Volt
Jan 2022 - Jun 2022 (5 months)
Managed SEM strategy and PPC campaigns across Google Ads and other platforms. Achieved a 300% decrease in CPA and implemented a new SEM automation service.
Marketing Operations Manager
Mint
Aug 2009 - May 2018 (8 years 9 months)
Coordinated advertising tools and technologies, managed a €100k monthly marketing budget, and led cross-functional collaboration. Oversaw HR management for a high-performing team.
- Coordinated advertising tools and technologies, ensuring effective cooperation between teams, testing new features, and interacting with programmers to develop internal services
- Managed the 100 000 euro monthly marketing budget across diverse channels, optimising for maximum ROI
- Provided monthly audits of agency advertising campaigns, identifying and addressing issues for optimal campaign p
Education
Degrees, certifications, and relevant coursework
Saint Petersburg State University
Specialist Diploma, Philosophy
2002 - 2007
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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