Татьяна Солдатенко
@0001634
Results-driven executive with 20+ years in marketing, business development, and general management.
What I'm looking for
I am a results-driven executive with over 20 years of experience in marketing, business development, and general management across B2B and B2C sectors including manufacturing, retail, IT, and distribution.
I have a proven track record in strategic planning, team leadership, process optimization, new market entry, and full-cycle project management, and I successfully established and scaled a Belarusian branch of a major IT company.
My achievements include increasing paying users 5x for a long B2B sales cycle, boosting profit 4.5x since market entry, and delivering average annual revenue growth of 27%; I also grew company revenue by 50% in a prior role through process innovation.
I bring an MBA, international exposure, strong negotiation skills, and hands-on experience launching products, designing sales funnels, implementing automation, and managing marketing across digital channels like TikTok and Telegram.
Experience
Work history, roles, and key accomplishments
General Director
Transbordbel LLC
Jun 2018 - Present (7 years 4 months)
Established and led the Belarus representative office of a foreign IT company, scaling operations, sales and marketing to increase paying users 5x and profit 4.5x with average annual revenue growth of 27%.
Head of Marketing
Yurkas
Aug 2017 - Jan 2018 (5 months)
Built and managed the marketing team and KPI-based motivation system, leading end-to-end marketing and launching analytical reporting to improve campaign ROI for B2B and B2C segments.
Marketing Director
Al System
Sep 2016 - Jun 2017 (9 months)
Created the marketing function for a multi-industry holding, launching brand campaigns, POS and outdoor advertising, and managing budgets and European exhibition participation for manufacturing and retail businesses.
Deputy CEO for Business Development
NPK Kontakt
Sep 2014 - Jun 2016 (1 year 9 months)
Led sales and marketing, business planning and B2B partnerships across Belarus, Russia and Europe, increasing company revenue by 50% via process innovations and sales incentive programs.
Retail Chain Manager
AutoCharoit
Jul 2013 - Sep 2014 (1 year 2 months)
Managed 14 retail locations and a 33-person team for an auto parts chain, optimizing assortments and processes to achieve 20% sales growth within three months and reducing operating expenses.
Sales Manager
EuroStyleMebel
May 2012 - Jul 2013 (1 year 2 months)
Established sales and service teams for furniture production, increasing monthly sales from $30K to $80K by improving order and delivery processes and launching customer satisfaction programs.
Commercial Director
Globusavto M
Jan 2009 - Apr 2011 (2 years 3 months)
Oversaw import/export, sales, HR, supply chain and financial controls, optimizing supply contracts and customs processes to improve profitability and operational efficiency.
Senior Marketing Specialist
UP z-d Tranzistor
Jan 2000 - Jan 2009 (9 years)
Conducted market analysis and international sales with technical and commercial negotiations, establishing leading export customer relationships across China and Southeast Asia.
Senior Sales Manager
ZAO Mitrakon
Jan 2003 - Jan 2004 (1 year)
Built client portfolio and managed procurement and delivery logistics while leading trade show presence to expand market reach during tenure in Moscow.
Education
Degrees, certifications, and relevant coursework
Moscow State Linguistic University
Certificate, English for Managers
2021 - 2023
Completed Executive English/English for managers program to improve professional English proficiency.
International Humanitarian-Economic Institute
Bachelor of Science (Hons), Economics & Management
1998 - 2003
Earned a Bachelor of Science (Hons) in Economics & Management, focusing on economics, management, and business fundamentals.
Minsk College of Architecture and Construction
Diploma in Accounting, Accounting
1995 - 1998
Completed a diploma program in accounting providing foundational skills in bookkeeping and financial record-keeping.
Availability
Location
Authorized to work in
Job categories
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