CRM Lifecycle Lead

Welltech is seeking an experienced Lifecycle Lead to own and scale early customer experience across their suite of apps and geographies. The ideal candidate has 5+ years of experience in lifecycle or CRM roles, a deep understanding of onboarding and activation strategies, and expertise in mobile-first engagement channels.

Requirements

• Proven track record in lifecycle or CRM roles at app-first or mobile-centric businesses
• Deep understanding of onboarding, activation, engagement, and early retention strategies
• Strong ability to interpret customer behavior data and leverage tools like CDPs, analytics platforms, and marketing automation
• Expertise in mobile-first engagement channels (push, in-app, email, SMS and WhatsApp)
• Hands-on experience configuring, operating, and optimizing campaigns in leading marketing automation platforms
• Demonstrated ability to lead senior conversations and align diverse teams around customer engagement priorities
• Ability to balance high-level strategy with hands-on execution, testing, and iteration

Benefits

• Grow Together: Join a culture that champions both personal and professional growth
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!