CRM Lifecycle Lead

Welltech is seeking an experienced Lifecycle Lead to own and scale our early customer experience across our suite of apps and across key geographies like US, LATAM and EU.

Requirements

• App Experience: Proven track record ideally 5+ years in lifecycle or CRM roles at app-first or mobile-centric businesses.
• Deep understanding of onboarding, activation, engagement, and early retention strategies.
• Strong ability to interpret customer behavior data, apply insights, and leverage tools like CDPs, analytics platforms, and marketing automation.
• Expertise in mobile-first engagement channels (push, in-app, email, SMS and what’s app).
• Direct experience configuring, operating, and optimizing campaigns in leading marketing automation platforms.
• Demonstrated ability to lead senior conversations and align diverse teams around customer engagement priorities.
• Able to balance high-level strategy with hands-on execution, testing, and iteration.

Benefits

• Grow Together: Join a culture that champions both personal and professional growth.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!