We are seeking an experienced Lifecycle Lead to own and scale our early customer experience across our suite of apps and across key geographies like US, LATAM and EU.
Requirements
- 5+ years of experience in lifecycle or CRM roles at app-first or mobile-centric businesses
- Deep understanding of onboarding, activation, engagement, and early retention strategies
- Strong ability to interpret customer behavior data, apply insights, and leverage tools like CDPs, analytics platforms, and marketing automation
- Expertise in mobile-first engagement channels (push, in-app, email, SMS and WhatsApp)
- Hands-on experience configuring, operating, and optimizing campaigns in leading marketing automation platforms
- Demonstrated ability to lead senior conversations and align diverse teams around customer engagement priorities
- Able to balance high-level strategy with hands-on execution, testing, and iteration
Benefits
- Grow Together: Join a culture that champions both personal and professional growth
- Lead by Example: No matter your role, your leadership matters
- Results-Driven: We’re all about achieving meaningful outcomes
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world
