Simple

We’re on a mission to improve health through nutrition.

At Simple, we are working on improving health through nutrition, because we believe that this is how we can have the biggest impact on the world. Evidence for the links between health behaviors and later disease and ill-health is strong. Effective interventions will enable people to live longer and healthier lives, and Simple is tasked with making this a reality.

Simple is a mobile application that helps people to improve their nutritional habits through various interventions. It combines personalized programs with meal tracking and health insights -- unlocking the path to healthier and happier lives. Launched in 2019, we rapidly grew to a 15M user base and a 100%+ YoY revenue growth.