UserGems 💎

The journey of UserGems, co-founded by identical twin brothers Christian and Stephan Kletzl, is a tale of engineering minds diving headfirst into the complexities of sales and marketing. Originally from Austria, the brothers brought their technical expertise to the United States, where Christian pursued an MBA. Their initial venture, a precursor to UserGems, laid the groundwork for what would become a sophisticated B2B sales intelligence platform. The core idea was born from a simple yet powerful observation: a company's past and current customers are its most valuable, yet often overlooked, source of new business. They recognized that people are constantly changing jobs, and these career moves represent golden opportunities for sales teams to reconnect with champions who already know and trust their product.

What started as a tool to identify micro-influencers evolved into a robust platform that automates the tracking of customer job changes, transforming what was once a manual and time-consuming process into a seamless, automated pipeline generation engine. This pivot was crucial, moving the company into a space with immense market potential. UserGems was built on the principle of turning relationship data and trigger events into tangible revenue. By integrating directly with a company's CRM, the platform surfaces warm leads, complete with new contact information and historical context, allowing sales reps to engage with familiar faces in new accounts. This focus on leveraging existing relationships has proven to be a game-changer for their clients, leading to significantly higher win rates, larger deal sizes, and shorter sales cycles. The company's growth, backed by significant funding rounds from prominent investors like Craft Ventures and Tiger Global, is a testament to the effectiveness of their vision: to eliminate the 'spray and pray' approach and empower revenue teams to sell smarter, not harder.