Sr. Email Marketing Manager

ABOUT SINCH

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

DESCRIPTION

We're looking for a Senior Email Marketing Manager to own and scale end-to-end email programs across Sinch Mailgun and Sinch Mailjet. This role spans both our self-serve/PLG business and sales-led GTM motion, and is responsible for driving engagement, retention, pipeline contribution, and revenue through strategic, data-driven email campaigns.

What You’ll Do:

• Own the full email lifecycle across PLG and sales-led motions, including onboarding, retention, upgrade, expansion, and inbound lead nurture campaigns

• Manage end-to-end campaign creation, from ideation and project management to copywriting, segmentation, execution, and reporting

• Design and optimize PLG email programs — including trial onboarding, activation, upgrade, and retention flows — using product event triggers and behavioral data to segment and move users through the funnel

• Develop email nurture programs for inbound leads, coordinating with regional field marketing teams (NA, EMEA, APAC) on segmented nurture sequences that support pipeline and contract revenue goals

• Partner with product marketing on go-to-market (GTM) email campaigns for product launches, feature releases, and cross-sell/expand motions

• Manage webinar and virtual event promotion campaigns 

• Collaborate cross-functionally with product marketing, sales, regional field teams, growth, TAMs, and support to align email programs with pipeline goals and customer lifecycle stages

• Design and run A/B  tests; report on campaign performance, insights, and areas for improvement 

• Track and report ARR influenced by email campaigns 

• Monitor sending domain health, deliverability, and maintain audience list health through ongoing segmentation, suppression, and hygiene practices

REQUIREMENTS

• 5+ years of experience in full lifecycle email marketing

• Deep knowledge of email marketing best practices, industry trends, and global regulatory frameworks including CAN-SPAM and GDPR, with a strong understanding of opt-in/consent requirements across regions

• Comfortable building emails in Parcel using a drag-and-drop email design system, with basic HTML experience for editing and troubleshooting

• Strong understanding of lifecycle marketing in a SaaS environment, with experience supporting both PLG/self-serve and sales-assisted funnels

• Experience working on a global marketing team, including coordinating with regional stakeholders across time zones and navigating varying data protection and consent regulations across markets

• Experience monitoring deliverability and maintaining list health 

• Strong analytical skills with the ability to report on performance and translate data into action 

• Experience with marketing automation platforms (Salesforce Marketing Cloud or equivalent) and event-driven messaging tools (Customer.io or equivalent); familiarity with Parcel, Goldcast, and Asana is a plus

OUR HIRING PROCESS

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us!

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.

• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.

• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.

• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.

• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.

• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.

• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

Salary: The annual starting salary for this position is between $100,000 - $125,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Location: This is a remote role based on the US East Coast (ET or adjacent time zone required). This person will work closely with teams across North America and Europe, and must be able to overlap with both US and EMEA business hours. Candidates must reside in an approved Sinch hiring state.