Business Development Representative

About Sinch

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

About the Role

The Business Development Role is an early-funnel, outbound pipeline-creation role focused on outbound prospecting and opportunity qualification.

As a BDR, you will work in close partnership with Account Executives to identify, engage, and qualify target accounts, creating sales-accepted opportunities for the sales team.

This role does not include deal closing, quota-carrying revenue ownership, or call-center-style telesales.

What do you do in the role?

• Own outbound prospecting across assigned accounts using a multi-channel approach (email, phone, LinkedIn)

• Research and engage target accounts within defined ICPs and buying groups

• Qualify prospects against agreed criteria and create sales-accepted opportunities

• Partner 1:1 with named Account Executives on account-based outbound strategies

• Ensure high-quality handoff of opportunities, including context, discovery notes, and validation

• Maintain accurate activity, account, and opportunity data in CRM

• Continuously iterate messaging based on AE feedback, win/loss insights, and market signals

• What this role is NOT

  • A call-center, telesales, or high-volume dialling role

  • A closing or full-cycle sales position

  • An outsourced, freelance, or agency appointment-setting role

What experience/qualities you need to bring with you

• Bachelor’s degree required, preferably in Business, Marketing, Communications, or a related field. Diverse academic backgrounds that demonstrate analytical thinking and strong communication skills are highly valued.
• At least 2+ years in outbound sales development, lead generation, or a similar role, preferably in enterprise SaaS or technology.
• Required
  • Experience selling subscription-based SaaS products in a B2B environment
  • In-house SDR or BDR experience working directly with Account Executives
  • Demonstrated ownership of opportunity quality, not just meetings booked
  • Experience with outbound prospecting in an account-based or territory-based model
  • Comfort engaging multiple stakeholders across technical and business roles
  • Strong written and verbal communication skills
• NOT Considered Equivalent Experience
  • Inbound-only lead qualification roles without outbound ownership
  • Agency, outsourced, or appointment-setting roles where meetings are delivered to external clients without ownership of opportunity quality
  • Call-center or BPO telesales roles
  • Primarily closing-focused or revenue-carrying sales roles
• Tools & Environment
  • CRM experience (e.g., Salesforce, HubSpot)
  • Sales engagement and prospecting tools (e.g., Outreach, LinkedIn Sales Navigator)
• How Success Is Measured
  • Volume and quality of sales-accepted opportunities created
  • Conversion of outbound engagement into qualified pipeline
  • Quality of opportunity handoff and AE feedback
  • Consistent execution of account-based outbound motions
• Nice to Have
  • Experience supporting mid-market or enterprise SaaS sales motions
  • Familiarity with structured qualification frameworks (e.g., CHAMP, MEDDICC-lite)

• Experience selling into complex or multi-stakeholder buying environments

Our Values

At Sinch we “Dream Big”, “Win Together”, “Keep it simple” and “Make it Happen”. These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.

Bring your authentic self to Sinch

Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us.

Our Hiring Process

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us!