Senior Campaign Manager

Please be aware we have noticed an increase in hiring scams potentially targeting Seismic candidates. Read our full statement on our Career's page.

Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.

Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

Seismic is seeking a highly motivated B2B Senior Campaign Manager to join our Customer Marketing team. As a Senior Campaign Manager, you will be tasked with executing multi-channel marketing campaigns that engage our target audiences and ultimately identify and nurture qualified leads. The ideal candidate is passionate about delivering exceptional customer experiences and driving growth.

This role requires regular cross-functional collaboration across the Marketing, Sales, Customer Success, and Product organizations. The ability to juggle multiple programs simultaneously is a must. This Senior Campaign Manager needs to also bring an analytical mindset to this campaign work and should have deep experience making data-driven decisions and developing/implementing measurement and attribution across all campaign touch points.

This is an INDIVIDUAL CONTRIBUTOR role.

What you will be doing:

• Execute a comprehensive expansion revenue strategy to drive growth within our existing customer base, focusing on upsell, cross-sell, and account expansion opportunities.
• Build out email nurture campaigns and workflows by segments, verticals, and personas to ensure conversion and qualified opportunities.
• Utilize various marketing channels and automation tools to reach customers effectively and optimize engagement.
• Collaborate with customer data teams to segment the customer base based on usage data, behavioral insights, customer personas, and account potential to develop targeted expansion initiatives.
• Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution.
• Collaborate closely with Sales, Customer Success, Product, and Marketing teams to align strategies, initiatives, and messaging for expansion revenue.
• Build project plans, deliverables, and dependency plans and communicate these across teams.
• Bring new ideas and best practices to the table and continuously try and drive more value and innovation.

What you bring to the team:

The ideal candidate is a collaborative self-starter, and someone who loves to delight and engage customers to enhance their experience and increase the value they are receiving from Seismic. This individual must possess expertise in integrated marketing best practices, particularly in growth & retention, and must be comfortable working collaboratively in a fast-paced, team-oriented environment.

• Proven execution experience in customer marketing, expansion revenue strategies, or related roles within the B2B SaaS industry.
• 8 + years of directly relevant campaign marketing experience.
• Creative thinker, problem solver and has *can do* attitude.
• Strong analytical skills to interpret data and drive informed decisions.
• Reputation for achieving goals successfully; impacting the bottom-line; constantly challenging self and others to deliver results.
• Highly organized, accomplishment oriented and focused on driving impact to the business.
• Experience working cross-functionally with Sales, Marketing and Customer Success to support retention and growth is key to excelling in this role.
• Effective communicator and possesses strong project management skills.
• Data-driven mindset with a passion for analyzing and extracting insights from data to improve KPIs.
• Ability to thrive in a constantly changing, fast-paced environment, with the flexibility to adapt to changing priorities and manage ambiguities.

Our values:

Here at Seismic, we ignite growth for our company, industry, and people. We are enablement innovators seeking the best, brightest teammates who are mission-driven and empowered by our values.

• We are inclusive.
• We are vulnerable.
• We seek to understand.
• We strive for excellence.
• We champion the customer.
• We celebrate success.

What we have for you: (US)

• Take time to rest and recharge w/ paid time off, paid company holidays, and end of year company shutdown
• Medical, dental, vision and 2x life insurance
• Health Savings Accounts with $1,000 Single/$2,000 Family employer contribution and employer-paid disability plans
• Fertility & family planning benefits
• Paid parental leave and family caregiver leaves
• Annual professional development reimbursement
• Mental health support + Employee Assistance programs w/ free counseling sessions
• 401k w/ employer match
• Equity program and performance-based bonuses
• Bring Your Own Device technology stipend
• Seismic Cares Program w/ charitable donation matching
• Nine Communities of Belonging (employee resource/affinity groups)
• Access to free paid telemedicine

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at [email protected].

Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.