Senior Social Media Manager

Social Media Manager - B2B Threat Intelligence

About the Role

Following our recent rebrand, we're seeking a creative Social Media Manager to elevate our B2B threat intelligence brand's market presence. This role extends beyond routine content distribution – you'll develop strategic approaches to foster engagement while establishing our distinctive voice in industry discussions. As a lateral thinker, you'll navigate between campaign development and content creation, transforming complex concepts into resonant narratives that stand out in this specialized sector.

You are an expert executor who is able to shepherd work from ideation to publication and calmly navigate the inevitable bumps along the way. Good ideas can come from anywhere and you know how to make the work better through thoughtful and collaborative feedback. With your innovative perspective, you'll effectively communicate our strategic positioning to diverse stakeholders across the organization.

Key Responsibilities

• Craft and implement a social media strategy that amplifies our unique voice in the threat intelligence landscape while supporting our business goals
• Translate our unique technical insights, product launches, and thought leadership into engaging social content that resonates with security professionals.
• Develop attention-grabbing content for LinkedIn, Twitter, YouTube and other B2B platforms that cuts through the noise.
• Leverage AI tools strategically to enhance productivity and creativity, knowing when human expertise adds the most value
• Keep our audience informed with timely, relevant content that addresses industry developments, emerging threats, and company milestones
• Use data to understand what's working, refine our approach, and boost engagement with our target audience
• Spot opportunities to position our experts in meaningful industry conversations
• Keep an eye on how competitors are positioning themselves in the social space, and help us stay one step ahead

Required Qualifications

• 6+ years of experience in social media management, specifically in B2B SaaS, preferably cybersecurity
• Proven track record of translating complex technical concepts into engaging social content, especially platform-native video
• Deep understanding of B2B buying cycles and how social media influences the decision-making process
• Strong analytical skills with experience using social media analytics to drive strategy
• Excellent writing skills with the ability to craft technical content for different audiences

Preferred Qualifications

• Experience marketing cybersecurity or threat intelligence products to enterprise customers
• Knowledge of compliance regulations affecting security and intelligence (GDPR, CCPA, HIPAA, etc.)
• Familiarity with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce)
• Experience with paid social media campaigns targeting B2B decision-makers

The base salary range for this full-time position is $105,000 - 175,000K. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.