Field Marketing Manager

Company Description

Reporting Structure: Reports directly to Field Director while also supporting the Account Leadership Team

Job Description

This position is primarily responsible for the day-to-day account management of our Toyota Client accounts. This includes managing ongoing program needs such as strategy, creative, reporting and communications, and liaising with our partners and vendors who oversee related aspects of the Client relationship.

Qualifications

Specific Duties:

• Manage DSplus Application(s) and assets for participating Toyota Dealerships
• Consult Toyota Dealerships on optimizing their platforms and managing their media budgets
• Conduct in-depth presentations including product demonstrations that highlight key benefits, return on investment and the value of our solution and services.
• Analyze client performance (both from reports & direct observation) to determine areas of opportunity for improvement within the fixed operations group at dealerships.
• Proactively communicate to clients (up to DP/GM levels).
• Establish and maintain a solid business relationship with dealership personnel
• Support Field Director and Account Leadership on any and all Regional Client initiatives
• Understands the key performance indicators (KPI) that leverage the dealer’s business
• Support Field Director and Account Leadership on any and all Regional Client initiatives

Job Requirements:

• This person must have a thorough knowledge of the Client’s business and demonstrate an on-going commitment and response to his or her Clients’ needs.
• As primary Client contact, this person will be required to forge positive relationships with his or her Clients through consistent contact and diligent client service – which will include weekly travel for in-person meetings with Toyota Dealerships within assigned territory.
• This person will be required to build solid relations and work effectively with people in other departments to achieve optimal results.
• 10+ years of Direct Client Management is a must
• Excellent communication, presentation and customer relationship building skills are a must
• Advanced knowledge of Computer Systems and Emerging Technology is a must
• Automotive background and/or direct management of Automotive Accounts/Dealerships is a must. Fixed Operations Experience is a plus, but not required.
• Knowledge of integrated disciplines (Search Engine Marketing, Social Media, Direct Marketing, Interactive, Sales Promotion, Public Relations, Lifestyle Marketing, Collateral, and Merchandising) is a plus, but not required.
• Prior experience in digital advertising and programming is a plus, but not required.
• Prior experience with Google Analytics, Google AdWords, Tableau, Salesforce and Basecamp is a plus, but not required.
• Display a proactive nature, willingness to always help, and exemplify solid time management skills.
• Motivated and comfortable working remotely in a home office as well as from the road/field.