Paired

Paired, legally known as Better Half Ltd., embarked on its journey in 2019, born from a personal need identified by co-founder Kevin Shanahan. He recognized a gap in the support available for couples who weren't necessarily in crisis but wanted to proactively nurture and strengthen their relationships. Traditional therapy often felt like a solution for distressed couples, but Kevin envisioned a tool that could help partners maintain a healthy connection and address potential conflicts before they escalated. This idea sparked the creation of Paired, and with co-founder Diego Lopez joining the mission, the app began to take shape. Their vision was to create a fun, accessible, and evidence-based platform to help couples improve communication, deepen intimacy, and navigate the complexities of long-term partnership.

The early days saw Paired launching globally in October 2020, quickly gaining recognition for its innovative approach. The app's core concept revolves around daily prompts, quizzes, and games designed by relationship experts, therapists, and academics. These engaging activities encourage couples to dedicate a few minutes each day to connect, discuss important topics, and learn more about each other. The platform's content is rooted in research, drawing on decades of studies into what makes relationships thrive. This commitment to an evidence-based approach has been a cornerstone of Paired's philosophy from the outset. The company has actively collaborated with academic institutions like The Open University and the University of Brighton to validate its effectiveness, with studies showing significant improvements in relationship quality and communication for users. This dedication to not only providing a service but also contributing to the broader understanding of relationship dynamics underscores their mission to make lasting love more achievable for everyone. Since its launch, Paired has grown significantly, attracting millions of downloads and securing funding from notable investors, solidifying its position as a leading app in the relationship wellness space.