Fabulous

At Fabulous, we are at the forefront of leveraging behavioral science to revolutionize personal well-being and habit formation. Our journey began with a clear vision: to help individuals unlock their fullest potential by making positive, sustainable changes to their lifestyles. Incubated at Duke University's Center for Advanced Hindsight under the guidance of renowned behavioral economist Dan Ariely, Fabulous was built on a foundation of scientific research and a deep understanding of human psychology. We are pioneering a new approach to self-care, moving beyond simple habit tracking to offer a comprehensive coaching platform. Through groundbreaking technology, we translate complex behavioral economics principles into engaging, actionable steps that empower users to build routines, improve mental health, and achieve their goals.

Our innovative platform is designed to act as an accountability partner in your pocket, guiding users through personalized journeys. Whether it's fostering better sleep, increasing focus, losing weight, or enhancing overall energy levels, Fabulous provides the tools and support needed for lasting transformation. We are committed to continuous innovation, constantly refining our app with insights from our dedicated team of behavioral economists, psychologists, and data scientists. This commitment has led to the development of unique features like live challenges and social circles, enhancing user engagement and support. With over 30 million downloads and recognition as a top Health & Fitness app, Fabulous is not just an app; it's a movement dedicated to helping a generation of change-makers discover the wonderful person within themselves by creating beautiful, evidence-based, life-changing products. We are dedicated to pushing the boundaries of what's possible in tech-for-good, creating a world where everyone can thrive.