Senior ABX Specialist - Public Sector

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Sr. ABX Specialist - PubSec

Overview:

The ABM Senior Specialist is a key role in driving the success of our Account-Based Marketing (ABM) strategy for the Public Sector. This individual will be responsible for planning, executing, and optimizing targeted marketing programs focused on engaging and converting a select few high-value strategic accounts. The ideal candidate is a data-driven marketer with a strong understanding of ABM principles, excellent project management skills, and has a strong ability to collaborate effectively with sales and marketing teams. Must have prior experience in marketing for the public sector. Your ability to understand the unique challenges and opportunities within the public sector will be crucial to your success.

Responsibilities:

• Strategy & Planning:

• Support the development and execution of the overall 1:1 & 1:Few ABM strategy, aligning with business objectives and revenue goals.
• Identify and segment high-value accounts based on various criteria (e.g., industry, revenue, potential).
• Develop detailed ABM plans for target accounts, including goals, strategies, tactics, timelines, and budgets.
• Collaborate with sales to define account engagement strategies and ensure alignment throughout the customer journey.

• Campaign Execution:

• Define and implement comprehensive ABM strategies aligned with overall business objectives and specific account goals within the public sector.
• Create or oversee the creation of compelling and personalized account-based content tailored to specific accounts and buyer personas.
• Coordinate with internal teams (e.g., product marketing, brand, digital) and external vendors to ensure timely and effective campaign delivery.
• Utilize marketing automation platforms and ABM tools to execute and track campaigns.

• Measurement & Optimization:

• Define and track key ABM metrics to measure campaign effectiveness and ROI (e.g., engagement rates, pipeline generated, deal velocity).
• Analyze campaign data to identify areas for improvement and optimize campaign performance.
• Provide regular reports and insights to stakeholders on ABM progress and results.
• Conduct A/B testing to refine messaging, tactics, and targeting.

• Sales Enablement & Collaboration:

• Work closely with sales teams to ensure they are equipped with the necessary resources and information to engage target accounts effectively.
• Facilitate regular communication and feedback between sales and marketing to optimize ABM efforts.
• Provide training to sales on ABM best practices and how to leverage marketing programs.

• Technology & Tools:

• Become proficient in the use of ABM platforms and marketing automation tools.
• Evaluate and recommend new technologies to enhance ABM effectiveness.
• Ensure data integrity and accuracy within ABM systems.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in B2B marketing, with a focus on ABM.
• 3-5 years of experience in marketing to the Pubic Sector
• Proven track record of planning and executing successful ABM campaigns.
• Strong understanding of ABM principles, strategies, and tactics.
• Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g. 6sense).
• Excellent project management and organizational skills.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent communication and interpersonal skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong writing and content creation skills.
• Experience in the Cybersecurity industry is a plus.

Preferred Skills:

• ABM certification.
• Experience with Salesforce or other CRM systems.
• Knowledge of account-based sales development.

Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.