United States onlyAbout Lyra Health
About the Role:
This is a role for someone who is energized by building and running programs, is naturally analytical, and takes pride in clean execution and measurable results. You'll partner cross-functionally with Sales, BDRs, Product Marketing, and Content teams, and you'll be expected to track and report on the performance of everything you run.
This is a backfill for an established seat with active programs. You'll have a strong foundation to build on and the opportunity to make it your own.
Location: US; Remote
Responsibilities
Campaign Planning & Execution:
Build and run multi-channel demand generation campaigns spanning email, paid media, content syndication, webinars, and direct mail
Manage the campaign calendar: brief, build, launch, optimize, and report on programs from start to finish
Activate campaigns around key moments including Mental Health Awareness Month, our annual State of Workforce Mental Health report, and major industry events
ABX Support:
Execute account-based campaign plays in coordination with the ABX Manager, using 6sense intent signals to personalize outreach for key segments
Build account-level campaign sequences in Marketo and align with Sales and BDRs on follow-up timing and handoffs
Performance Tracking & Reporting:
Track campaign performance in Salesforce — MQL/MQA volume, pipeline sourced, pipeline influenced
Maintain campaign dashboards and contribute to weekly, monthly, and QBR reporting with clear, accurate data
Conduct post-campaign analysis and bring forward actionable recommendations to improve results over time
Cross-Functional Collaboration:
Work with Product Marketing to ensure campaign messaging aligns with positioning and resonates with CHRO, CPO, and Benefits & Total Rewards audiences
Partner with Field Marketing and Events to build campaign activations around events that convert engagement into pipeline
Serve as the campaign point of contact for Sales and BDR teams, keeping them informed on active programs and incorporating their feedback on lead quality
Content & Asset Coordination:
Brief, project-manage, and QA campaign assets: landing pages, email sequences, paid ad copy, and nurture tracks
Help repurpose event and research content into ongoing demand generation programs
Qualifications
BA/BS degree or equivalent
5+ years of B2B marketing experience with meaningful exposure to demand generation or campaign execution — you can point to programs you ran and results you drove
Hands-on experience with Marketo and Salesforce — you're comfortable building programs and pulling performance data without heavy ops support
Familiarity with 6sense or Demandbase for intent-based targeting and account prioritization
Creative instinct with a performance mindset — you can brief and pressure-test campaign assets (emails, ads, landing pages) for both message clarity and visual impact, and you know the difference between creative that looks good and creative that converts. Bonus if you can write a compelling subject line or headlines yourself.
Solid analytical skills — you track what you launch, know what the numbers mean, and can clearly communicate performance to your team and stakeholders
Strong project management habits — you can manage multiple campaigns at once, hit deadlines, and keep cross-functional partners aligned
Clear written communication — you can translate a product message into email copy or ad creative that actually speaks to a buyer
Preferred Qualifications
Experience marketing to HR, Benefits, or People Operations audiences
Familiarity with the employee benefits or HR tech landscape
Experience in a B2B SaaS or health tech environment
Exposure to ABX or account-based campaign tactics
