Impel

We’re driving the auto industry forward.

Impel offers auto dealers, wholesalers, OEMs, and marketplaces the industry’s most advanced AI-powered customer lifecycle management platform. Our omnichannel solution leverages proprietary customer data and AI technology to deliver highly personalized interactions at every touchpoint. We’re transforming the customer journey for buyers and sellers alike with a unified and seamless experience that increases customer lifetime value and delivers better business results.

Our Values

• Relationships: We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.

• Grit: We approach every activity and opportunity with tenacity and tireless execution.

• Results: We achieve success for our partners and take personal accountability for everything we do.

• Energy: We never settle; we constantly seek out new ideas with ambition and enthusiasm.

• Passion: We share an entrepreneurial spirit that inspires us to take initiative and be the best we can for ourselves and our teammates.

• Inventiveness: We lead with curiosity, which drives us towards continuous learning and innovation.

• Customer: We prioritize building strong, lasting partnerships with our external and internal customers, fostering loyalty and mutual respect.

Our History

Impel has grown to become the automotive industry's most advanced AI-powered customer lifecycle management platform, leveraged by thousands of vehicle retailers and OEMs of every type and size around the world. One of the keys to success was the company's early adoption of generative conversational AI. Hear from President and Chief Strategy Officer, Michael Quigley, about Impel's journey from a digital merchandising upstart to the industry standard for automotive AI.