iFIT

What began in 1977 as a simple idea to improve health and wellness has blossomed into a global fitness technology leader. iFIT Health & Fitness, originally founded as ICON Health & Fitness by Scott Watterson and Gary E. Stevenson, embarked on a journey to revolutionize the way people approach their fitness. From its headquarters in Logan, Utah, the company has consistently been at the forefront of innovation in the fitness industry. The early days were marked by a commitment to creating quality fitness equipment, a foundation that would later support a much grander vision. The company's portfolio of brands, including iconic names like NordicTrack and ProForm, became staples in homes around the world, synonymous with durability and performance.

The true transformation, however, came with the dawn of the digital age. Recognizing the potential to merge hardware with interactive software, iFIT pioneered a connected fitness experience that would redefine home workouts. This wasn't just about building machines anymore; it was about creating immersive, personalized journeys. The iFIT platform became the heart of the company, a subscription-based service offering a vast library of on-demand workouts led by world-class trainers. Shot on location across the globe, these workouts transport users to breathtaking landscapes, from the mountains of New Zealand to the beaches of Thailand. The integration of Google Maps technology further personalized the experience, allowing users to chart their own virtual courses anywhere in the world. Today, with a community of over 6.4 million members in 120 countries, iFIT continues to push the boundaries of what's possible in health and fitness, driven by a mission to provide holistic well-being through a seamless fusion of engaging content, cutting-edge hardware, and proprietary software.