Sport Alliance GmbH

The Sport Alliance Group is a leader in the digitalization of the fitness industry, providing comprehensive gym and membership management software solutions tailored to various fitness operations, from small studios to large chains. With a commitment to innovation, Sport Alliance combines cutting-edge technology with industry expertise to help fitness facilities enhance their operations and engage their members more effectively. Our ecosystem includes several brands, such as PerfectGym, Magicline, Finion, and MySports, each delivering specialized services to meet the unique needs of our customers.

At Sport Alliance, we pride ourselves on being the driving force behind the digital transformation of fitness businesses across Europe and beyond. With over 14 out of the top 30 chains in Europe as clients, we support more than 10,000 facilities globally. Our offerings range from management solutions that streamline everyday operations to comprehensive financial services that simplify billing and revenue collection. Our mission is to empower fitness organizations to thrive in a competitive landscape, providing them with the tools and resources necessary for success. Join us in revolutionizing the fitness industry and experience the future of gym management.