MyFitnessPal

MyFitnessPal empowers millions of people to achieve their health and fitness goals by providing them with the tools to make informed choices about what they eat. Many of our customers face the challenge of navigating complex nutritional information and maintaining motivation in their health journey. That's why we developed a comprehensive platform that simplifies nutrition tracking and fosters a supportive community. Our app features a vast food database with over 19 million food items, making it easy for users to log their meals accurately, whether by manual entry, barcode scanning, or our innovative Meal Scan feature that uses computer vision to identify ingredients. We understand that tracking calories and macronutrients is just one piece of the puzzle. Our customers also need guidance and encouragement to build sustainable healthy habits. MyFitnessPal offers personalized insights, allowing users to understand their eating patterns and make adjustments to meet their specific goals, such as increasing protein intake or consuming more vegetables.

Recognizing that support and accountability are crucial for success, MyFitnessPal has cultivated a global community of over 250 million users across 120 countries. This network allows members to connect, share their progress, and find motivation from others on similar paths. Our platform integrates with over 40 connected fitness partners, enabling users to seamlessly track their physical activity alongside their nutrition. We also provide access to over 2,000 recipes and more than 40 workout routines to support a holistic approach to health. Before MyFitnessPal, individuals attempting to monitor their calorie intake often relied on manual methods like pen and paper. We revolutionized this process by creating a user-friendly digital solution that puts comprehensive nutritional information at their fingertips. Our commitment is to provide the knowledge, motivation, and sense of progress that our users need to make positive, lasting changes to their health. We believe that true success in nutrition comes from consistency, not perfection, and our tools are designed to support our members in building those lasting habits.