AdTech Sales Development Representative

Description -

Job Locations

New York, New York

Los Angeles, California

For consideration for conversion to full-time employee, relocation to New York, New York or Los Angeles, California locations would be preferred.

Job Summary

The Sales Development Representative (SDR) will support HP’s ad tech sales team. This role focuses on sourcing, qualifying, and engaging new business opportunities across digital advertising channels—including display, video (CTV/OLV), and programmatic. A key aspect of the role includes leveraging Microsoft Dynamics CRM to manage lead data, optimize workflows, and enhance sales visibility. The SDR will play a pivotal role in generating pipeline activity, delivering actionable lead intelligence, and empowering the ad tech team to close business more effectively.

Key Responsibilities:

• Research and identify potential clients (brands, agencies, and partners) that align with HP’s advertising solutions.
• Prospect and qualify inbound and outbound leads through multi channel outreach (email, phone, social, and events).
• Leverage Microsoft Dynamics as the primary CRM platform, ensuring all sales activities, notes, and contact data are accurately recorded and actionable.
• Configure Dynamics dashboards, reports, and workflows to optimize visibility into outreach activity, pipeline progression, and sales metrics.
• Collaborate with IT or CRM administrators to enhance Dynamics functionality through automation, custom views, or lead scoring adjustments.
• Set qualified introductory meetings with ad tech sales representatives by articulating HP’s value propositions to potential advertisers or agencies.
• Build and maintain account lists and segmentation models based on criteria such as vertical, agency holding group, spend level, or DSP usage.
• Develop and refine CRM data hygiene processes to ensure database integrity and effective follow up strategies.
• Report weekly and monthly performance metrics using Microsoft Dynamics analytics and aligned dashboards.
• Collaborate closely with sales, marketing, and product teams to align lead generation efforts with evolving business priorities.

Qualifications:

• 5-7 years of experience in digital advertising sales development.
• Research and identify potential clients (brands, agencies, and partners) that align with HP’s advertising solutions.
• Prospect and qualify inbound and outbound leads through multi channel outreach (email, phone, social, and events).
• Leverage Microsoft Dynamics as the primary CRM platform, ensuring all sales activities, notes, and contact data are accurately recorded and actionable.
• Configure Dynamics dashboards, reports, and workflows to optimize visibility into outreach activity, pipeline progression, and sales metrics.
• Collaborate with IT or CRM administrators to enhance Dynamics functionality through automation, custom views, or lead scoring adjustments.
• Set qualified introductory meetings with ad tech sales representatives by articulating HP’s value propositions to potential advertisers or agencies.
• Build and maintain account lists and segmentation models based on criteria such as vertical, agency holding group, spend level, or DSP usage.
• Develop and refine CRM data hygiene processes to ensure database integrity and effective follow up strategies.
• Report weekly and monthly performance metrics using Microsoft Dynamics analytics and aligned dashboards.
• Collaborate closely with sales, marketing, and product teams to align lead generation efforts with evolving business priorities.

Expectations:

• Research and identify potential clients (brands, agencies, and partners) that align with HP’s advertising solutions.
• Prospect and qualify inbound and outbound leads through multi channel outreach (email, phone, social, and events).
• Leverage Microsoft Dynamics as the primary CRM platform, ensuring all sales activities, notes, and contact data are accurately recorded and actionable.
• Configure Dynamics dashboards, reports, and workflows to optimize visibility into outreach activity, pipeline progression, and sales metrics.
• Collaborate with IT or CRM administrators to enhance Dynamics functionality through automation, custom views, or lead scoring adjustments.
• Set qualified introductory meetings with ad tech sales representatives by articulating HP’s value propositions to potential advertisers or agencies.
• Build and maintain account lists and segmentation models based on criteria such as vertical, agency holding group, spend level, or DSP usage.
• Develop and refine CRM data hygiene processes to ensure database integrity and effective follow up strategies.
• Report weekly and monthly performance metrics using Microsoft Dynamics analytics and aligned dashboards.
• Collaborate closely with sales, marketing, and product teams to align lead generation efforts with evolving business priorities.

Preferred Skills

• Advanced CRM analytics and dashboard creation within Microsoft Dynamics.
• Familiarity with Demand Generation, ABM platforms, and marketing automation integrations with Dynamics.
• Awareness of evolving privacy first and consent based advertising frameworks.
• Creative problem solving, with a proactive, metrics driven approach to performance.

Job -

Schedule -

Shift -

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"