Email Marketer

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About our Client:
A U.S.-based e-commerce company specializing in custom framing solutions and archival supplies for photographers, artists, and creative professionals. They offer high-quality, made-to-order frames and presentation products, serving both hobbyists and professionals nationwide. The company operates with a strong focus on product quality, operational efficiency, and performance-driven growth across digital channels.

✍ Short Description
We’re hiring a Data-Driven Email Marketer to own the full retention strategy across two brands—one D2C and one B2B. You’ll rebuild lifecycle flows, create smart segmentation between professional and consumer audiences, manage weekly campaigns, and optimize performance through testing and reporting. This role is focused on turning one-time buyers into repeat customers and nurturing long-term professional relationships.

💰 Compensation: Competitive USD (based on experience)
🗣 Language Requirements: Professional English
📌 Location: 100% Remote
😀 Start Date: ASAP

🤔 What We Offer

• High ownership over retention strategy

• Long-term remote opportunity

• Clear KPIs tied to revenue and growth

💼 Responsibilities

• Audit, optimize, and rebuild lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Win-Back) for both brands

• Create clear segmentation between Pro (B2B) and Consumer (D2C) audiences

• Manage weekly email calendars: promotional campaigns (D2C) and industry-focused nurture content (B2B)

• Run A/B tests on subject lines, send times, layouts, and CTAs to improve open and click-through rates

• Track and report monthly on Email-Attributed Revenue and List Growth

✅ Qualifications

• Advanced experience in Klaviyo or similar e-commerce ESP platforms

• Strong copywriting skills, able to switch tone between inspiring/visual (D2C) and professional/direct (B2B)

• Comfortable designing or editing email templates in Canva or Figma

• Experience writing B2B sales-enablement emails (plain-text, relationship-driven, inquiry-focused)

• Strong data literacy, able to use email metrics to inform broader growth decisions

• Experience with lifecycle strategies

🎯 Preferred Qualifications

• Experience in home decor, photography, or art-related industries

• Familiarity with SMS marketing integration

🚀 Ready to own retention strategy across D2C and B2B brands and drive measurable revenue through email? Apply now.