Senior Manager of Marketing Operations

About DroneDeploy

Role Overview:

Work Environment

Job Responsibilities:

Marketing Strategy and Leadership: Define the Marketing Operations vision and strategy.

• Develop and manage a comprehensive marketing operations roadmap, coordinating closely with Product Marketing and DemandGen teams to plan and execute campaigns, and fine-tune the customer journey in line with product changes.
• Cultivate a culture of innovation and experimentation across marketing teams, spearheading the adoption of cutting-edge marketing solutions and technologies to enhance channel strategies.
• Lead the assessment and implementation of new marketing technologies, ensuring their alignment with business goals and maximizing ROI through strategic investments.
• Leverage demographic, firmographic, behavioral, and intent data to inform campaign prioritization and strategy, supporting ABM efforts through list curation, tiering, and technology enablement.
• Enhance website visitor experience through personalized pathing, minimizing clicks and redundant data entry, and integrating AI for content customization and operational efficiency.
• Develop and oversee the strategy and roadmap for MOPs systems, focusing on architecture improvement and new technology integration.

Analytics: Implement data-driven decision-making processes across the marketing department

• Ensure funnel data is analyzable by key dimensions as defined in partnership with Marketing leadership
• Optimize lead scoring and qualification processes
• Collaborate with sales to improve lead handoff processes
• Implement A/B testing and experimentation strategies for funnel optimization
• Identify cost-saving opportunities and optimize marketing spend
• Analyze TOFU conversions to regularly advise and improve data enrichment, routing and marketing campaign assignments
• Build systems to audit lead routing and change management deployments to ensure data completeness and accuracy

Process management: Establishing standard best practices across marketing operations

• In-depth knowledge of Marketo for executing marketing campaigns, lead scoring, email marketing, and automation workflows.
• Expertise in creating, managing, and optimizing web forms within Marketo to capture leads, including understanding of form design principles, A/B testing, and conversion rate optimization.
• Standardize webform design and functionality across inbound, partner, and customer referral programs, ensuring data enrichment and accurate lead routing for high-importance leads.
• Implement modern reporting methods and audit systems to track and enrich inbound data effectively, including modernizing the email intake process with Jira forms.
• Define and enforce Service Level Agreements (SLAs) for campaign builds, form changes, and marketing requests, ensuring timely and efficient execution.
• Streamline website navigation to minimize clicks and avoid dead ends, keeping content up-to-date and reflective of current marketing initiatives.
• Support the customer journey through strategic system enhancements and effective deployment, including optimizing website chatbot interactions and sustaining a strong partner and customer referral program.

Job Requirements:

• Marketing Expertise: A deep understanding of marketing operations, with 4+ years of experience in a similar role.
• Technical Proficiency: Proficiency with Sales Marketing technology tools, including Marketo and Salesforce, and the ability to evaluate and implement new tools as needed.
• Data-driven mindset: Strong analytical and data-driven decision-making skills, with experience in marketing analytics and reporting.
• Budget Management: Demonstrated ability to manage and optimize marketing budgets effectively.
• Team Leadership: Proven experience in building and leading high-performing teams, fostering a collaborative and growth-oriented culture.
• Communication Skills: Excellent communication and interpersonal skills to collaborate with cross-functional teams and present insights effectively.
• Strategic Thinker: A strategic mindset to align marketing operations with the broader company goals.
• Process Optimization: Strong process optimization skills with a focus on efficiency and data integrity.
• Continuous Learning: Willingness to stay updated with the latest marketing technology trends and best practices.
• Bachelor's Degree: A bachelor's degree in marketing, business, or a related field is typically required
• Adaptability: Ability to adapt to a fast-paced and evolving environment.
• Professional Certifications: Marketo certification

Employee Offerings Benefits include:

DroneDeploy is an equal opportunity employer.