Clarify

Clarify is an enterprise software company that has developed an AI-native Customer Relationship Management (CRM) platform designed to revolutionize how go-to-market teams operate. Founded by seasoned software veterans Patrick Thompson, Austin Hay, and Ondrej Hrebicek, the company was established to address the long-standing inefficiencies of traditional CRM systems. The core premise of Clarify is that legacy platforms, such as Salesforce and HubSpot, were architected as systems to be managed rather than tools that actively manage and assist sales teams. This results in sales professionals spending a significant portion of their time on administrative tasks and data entry instead of focusing on building relationships and closing deals.

To counter this, Clarify has been engineered from the ground up with 'Ambient Intelligence' at its core. This always-on, context-aware system autonomously captures and processes data from a variety of sources including emails, calendar events, and calls. By doing so, it eliminates the need for manual data logging and keeps customer records consistently up-to-date. The platform automatically creates and updates pipeline records, enriches contact information, summarizes meetings with AI, and proactively surfaces the next best actions for sales representatives. This approach transforms the CRM from a passive database into an active, intelligent teammate that works for the user. Clarify aims to unify the entire go-to-market stack, replacing fragmented tools with a single, cohesive system that provides a holistic view of the customer journey. The company targets modern, fast-growing companies, particularly early-stage startups and venture investors, offering them a more modern, intuitive, and genuinely AI-native solution to accelerate their growth.