Centro.team

We're a team deeply rooted in the Salesforce ecosystem, with our founders having spent over a decade building products in the CRM space. Our journey has been shaped by our experiences with leading products like ActionGrid (now Conga Grid) and the award-winning Conga Contracts for Salesforce. This background has instilled in us a passion for creating clean, intuitive products that not only meet business needs but also delight users. Our core philosophy revolves around an obsession with customer and user satisfaction, ensuring that every tool we build is both powerful and a pleasure to use.

The idea for Centro was born from a real-world problem we faced. In 2017, while leading engineering at Conga, our company decided to standardize on Slack for all internal communication. This move was great for unifying conversations, but it created a significant gap: what about Salesforce? Critical discussions about the entire customer lifecycle—from qualifying prospects and progressing deals to handling customer success and support escalations—were happening in Slack, completely disconnected from the Salesforce records they related to. We saw an opportunity to bridge this gap. We created Centro to bring these essential platforms together, providing native, no-code tools and automations that embed Slack and Microsoft Teams directly within Salesforce. Our goal is to eliminate the 'swivel chair' effect, allowing teams to discover, organize, create, and learn more effectively without ever leaving their primary workspace. We empower teams to be more reactive and collaborative in real-time, transforming fragmented conversations into a streamlined, visible, and actionable part of their workflow.