
Zuzanna Minakowska
@zuzannaminakowska
I deliver B2B event and partner marketing campaigns that grow registrations, engagement, and brand visibility.
What I'm looking for
At IHR, I deliver 60+ B2B events annually for a community of more than 25,000 Talent Acquisition professionals. I manage event campaigns end to end, from registration journeys and email marketing to sponsor activation, reporting, and audience engagement.
I've built hands-on event and marketing experience across venues, live brand activations, corporate events, and community programmes. I enjoy bringing events, content, and partnerships together to support pipeline, customer relationships, and stronger campaign performance.
Experience
Work history, roles, and key accomplishments
Deliver a portfolio of 60+ B2B events each year, including conferences, exhibitions, webinars, awards and member events for a community of 25,000+ Talent Acquisition professionals.
Manage end-to-end event campaigns across event setup, registration journeys, attendee communications, event technology, supplier coordination and post-event reporting.
Work with Marketing teams on email campaigns, promo
Delivered corporate events, experiential marketing activations and branded food experiences for business and consumer audiences.
Supported live brand activations from setup through delivery, coordinating equipment, materials and guest-facing installations.
Represented client brands on-site and guided guests through interactive experiences designed to increase participation and engagement.
Worked w
Led the venue’s events and marketing activity across private events, live entertainment, cultural programmes and large-scale brand activations.
Planned and delivered event marketing campaigns across social media, digital content and venue promotion to generate bookings, footfall and customer engagement.
Managed events from initial enquiry through campaign promotion, supplier coordination, delivery
Supported sales and marketing activity for private bookings, cultural events, promotions and seasonal campaigns.
Created social media posts, event descriptions and promotional content across digital channels.
Responded to event enquiries and supported customers through booking, pre-event planning and on-site delivery.
Assisted with campaign planning, supplier communications and event administratio
Supported event marketing and delivery for corporate bookings, private parties, group experiences and seasonal promotions.
Coordinated bookings from customer enquiry through event setup and live delivery at the Fulham venue.
Hosted interactive cricket experiences and managed the customer journey from arrival through departure.
Created social media content featuring venue activity, events and guest
Advised customers on sports equipment and apparel based on their needs, preferences and budget.
Supported store sales targets through product recommendations, customer service and accurate transaction processing.
Managed stock levels, product presentation and point-of-sale activity.
Maintained an organised retail environment and supported customers throughout the purchasing process.
Education
Degrees, certifications, and relevant coursework
HubSpot
Digital Marketing
Issued Aug 2026
Hootsuite
Social Media Marketing Professional Certificate by Hootsuite
Issued Aug 2025
Content Marketing Institute
Digital Marketing Professional Certificate by Content Marketing Institute
Issued Aug 2025
Intuit Mailchimp
Email Marketing Professional Certificate by Intuit Mailchimp
Issued Aug 2025
BIMM University
Bachelor of Arts - BA, Event Management
2020 - 2023
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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