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Zuzanna MinakowskaZM
Looking for a job

Zuzanna Minakowska

@zuzannaminakowska

I deliver B2B event and partner marketing campaigns that grow registrations, engagement, and brand visibility.

United Kingdom
Message

What I'm looking for

I'm looking to grow in B2B, field, or partner marketing roles where I can connect events, content, and partnerships to drive audience engagement, pipeline, customer relationships, and campaign performance.

At IHR, I deliver 60+ B2B events annually for a community of more than 25,000 Talent Acquisition professionals. I manage event campaigns end to end, from registration journeys and email marketing to sponsor activation, reporting, and audience engagement.

I've built hands-on event and marketing experience across venues, live brand activations, corporate events, and community programmes. I enjoy bringing events, content, and partnerships together to support pipeline, customer relationships, and stronger campaign performance.

Experience

Work history, roles, and key accomplishments

IHR - In-house Recruitment logoIR
Current

Events Executive

Jul 2024 - Present (2 years 2 months)

Deliver a portfolio of 60+ B2B events each year, including conferences, exhibitions, webinars, awards and member events for a community of 25,000+ Talent Acquisition professionals.
Manage end-to-end event campaigns across event setup, registration journeys, attendee communications, event technology, supplier coordination and post-event reporting.
Work with Marketing teams on email campaigns, promo

Lick Me I'm Delicious logoLD

Events Assistant

Mar 2024 - Jul 2024 (4 months)

Delivered corporate events, experiential marketing activations and branded food experiences for business and consumer audiences.
Supported live brand activations from setup through delivery, coordinating equipment, materials and guest-facing installations.
Represented client brands on-site and guided guests through interactive experiences designed to increase participation and engagement.
Worked w

Mamuska Restaurants Limited logoML

Events Manager

Jan 2023 - Mar 2024 (1 year 2 months)

Led the venue’s events and marketing activity across private events, live entertainment, cultural programmes and large-scale brand activations.
Planned and delivered event marketing campaigns across social media, digital content and venue promotion to generate bookings, footfall and customer engagement.
Managed events from initial enquiry through campaign promotion, supplier coordination, delivery

Mamuska Restaurants Limited logoML

Sales & Marketing Assistant

May 2022 - Dec 2022 (7 months)

Supported sales and marketing activity for private bookings, cultural events, promotions and seasonal campaigns.
Created social media posts, event descriptions and promotional content across digital channels.
Responded to event enquiries and supported customers through booking, pre-event planning and on-site delivery.
Assisted with campaign planning, supplier communications and event administratio

Sixes Party Cricket logoSC

Events & Marketing Intern

May 2021 - May 2022 (1 year)

Supported event marketing and delivery for corporate bookings, private parties, group experiences and seasonal promotions.
Coordinated bookings from customer enquiry through event setup and live delivery at the Fulham venue.
Hosted interactive cricket experiences and managed the customer journey from arrival through departure.
Created social media content featuring venue activity, events and guest

PM SPORT logoPS

Sales Associate

Feb 2020 - Mar 2020 (1 month)

Advised customers on sports equipment and apparel based on their needs, preferences and budget.
Supported store sales targets through product recommendations, customer service and accurate transaction processing.
Managed stock levels, product presentation and point-of-sale activity.
Maintained an organised retail environment and supported customers throughout the purchasing process.

Education

Degrees, certifications, and relevant coursework

HU

HubSpot

Digital Marketing

Issued Aug 2026

HO

Hootsuite

Social Media Marketing Professional Certificate by Hootsuite

Issued Aug 2025

CI

Content Marketing Institute

Digital Marketing Professional Certificate by Content Marketing Institute

Issued Aug 2025

IM

Intuit Mailchimp

Email Marketing Professional Certificate by Intuit Mailchimp

Issued Aug 2025

BU

BIMM University

Bachelor of Arts - BA, Event Management

2020 - 2023

Tech stack

Software and tools used professionally

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