Open to opportunities

Alexander Melville

@alexandermelville

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Experienced marketing manager with a passion for B2B growth.

United Kingdom

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What I'm looking for

I am seeking a remote role that allows flexibility for travel while contributing to impactful marketing strategies.

With over 8 years of experience in B2B marketing across the UK and USA, I have honed my skills in managing teams, organizing events, and executing multi-level marketing strategies. My journey began as the 5th employee in a tech start-up, where I played a pivotal role in building the marketing department from the ground up, ultimately contributing to the company's growth to over 50 employees.

In my most recent position as Marketing Manager at WeShape, I successfully managed a team and executed a comprehensive marketing strategy that yielded impressive ROI. I take pride in my ability to consistently improve and develop my skills, and I am passionate about leveraging my expertise to drive impactful marketing initiatives. Outside of work, I enjoy traveling, learning Spanish, reading, running, and playing football.

Experience

Work history, roles, and key accomplishments

Marketing Manager

WeShape

Feb 2024 - Mar 2024 (1 month)

As Marketing Manager at WeShape, I managed a team of 3 and executed a comprehensive marketing strategy that included content, social media, SEO, and events. I built the marketing budget for 2024, achieving a 1.23X ROI, and represented the marketing department in executive meetings.

Marketing Strategy Budgeting PPC

Marketing Team Lead

WeShape

Apr 2022 - Feb 2024 (1 year 10 months)

In my role as Marketing Team Lead, I hired and managed a team of 2, executed the marketing budget for 2023 with a 1.91X ROI, and transformed C-suite events into a subsidiary, securing the first headline sponsor.

Team Management Budgeting

Mentor

East London Business Alliance

Apr 2023 - May 2023 (1 month)

As a mentor in the Moving On Up Programme, I supported young black men in developing career goals and skills through mentoring sessions and workshops focused on marketing and design.

Mentoring

Marketing Lead

WeShape

May 2021 - Apr 2022 (11 months)

As the first marketing hire at WeShape, I built the marketing department from scratch, formulating strategies for content, social media, SEO, and paid ads, and executed multiple C-suite networking events.

Marketing Strategy

International Marketing Apprentice

Meridian Leasing

Sep 2019 - Oct 2020 (1 year 1 month)

During my internship at Meridian Leasing, I created multimedia marketing materials and conducted research for personalized marketing messages targeting senior business members across various industries.

Research

Marketing Assistant

Gibson's Garden Machinery

Jul 2015 - Jul 2019 (4 years)

As a Marketing Assistant, I managed the company's website and social media, wrote SEO articles, and conducted market research to enhance the company's online presence.

Social Media Marketing SEO Market Research

Education

Degrees, certifications, and relevant coursework

Manchester Metropolitan University

Bachelor of Arts, Marketing Management

2016 - 2019

Grade: First Class Honours

Studied Marketing Management with a focus on strategic marketing management, digital social media communications management, services marketing, and international and global marketing.