Zoya Yanvareva
@zoyayanvareva
Growth-oriented Product Manager with 6+ years of experience.
What I'm looking for
I am a growth-oriented Product Manager with over six years of experience in delivering impactful results across SaaS, DTC, and eCommerce products. My approach combines a deep understanding of user needs with a strong technical foundation, enabling me to drive product discovery, enhance user experience, and significantly increase conversion rates. I thrive in collaborative environments, working hands-on with cross-functional teams to turn insights into actionable experiments that yield measurable outcomes.
In my current role at Boostsur ing, I own the eCommerce product experience, focusing on conversion growth and UX improvement. I successfully boosted the email capture rate from 1.5% to 4.2% and increased average order value by 13% through strategic upselling and refined offer flows. My experience includes extensive customer interviews to gather qualitative insights, which led to the launch of a new accessory line. I am passionate about leveraging AI-based tools to enhance product discovery and streamline analysis processes.
Previously, I have rebuilt product experiences for B2B SaaS solutions, leading to significant improvements in lead conversion and customer satisfaction. My background as a UI Engineer has equipped me with the technical skills necessary to collaborate effectively with development teams, ensuring that product features are not only innovative but also technically sound. I am committed to continuous learning and improvement, always seeking new ways to enhance product offerings and drive business growth.
Experience
Work history, roles, and key accomplishments
Product Manager
Boostsur
May 2022 - Present (3 years 2 months)
As a Product Manager at Boostsur, I own the eCommerce product experience, focusing on conversion growth and UX improvement. I successfully boosted email capture rates and average order value through strategic upselling and technical enhancements. I lead a remote Scrum team, prioritize product hypotheses, and conduct customer interviews to refine our offerings.
Product Manager
Bouncehelp
May 2020 - Sep 2022 (2 years 4 months)
At Bouncehelp, I rebuilt the product experience for a B2B SaaS lead capture widget, enhancing the conversion funnel and optimizing user experience. My efforts led to a significant increase in lead conversion rates and improved internal analytics for better performance tracking.
Product Manager
Voopty
Jun 2018 - May 2020 (1 year 11 months)
In my role at Voopty, I co-owned product development for a B2B SaaS CRM, focusing on enhancing user experience and automating workflows. I successfully launched key features that significantly increased student sign-ups and reduced revenue loss for clients.
UI Engineer
AltexSoft, DoYoga, W3 Ukraine
Apr 2010 - Nov 2017 (7 years 7 months)
As a UI Engineer, I built responsive web interfaces for various clients using HTML5, CSS3, and JavaScript. My work focused on delivering high-quality user experiences across multiple platforms in the US and EU markets.
Education
Degrees, certifications, and relevant coursework
Lera Borodina
Certificate, Brand Strategy
2024 - 2024
Enrolled in the Brand Strategy Program to enhance knowledge in brand management and strategic marketing.
University of Alberta
Certificate, Product Management
2022 - 2022
Completed a program on Introduction to Software Product Management through Coursera, enhancing skills in product management methodologies.
GoPractice
Certificate, Product Management
2021 - 2021
Participated in the GoPractice Simulator program, gaining practical experience in product management and decision-making.
ProductStar
Certificate, Product Management
2021 - 2021
Completed the Product Manager Program, focusing on advanced product management skills and strategies.
Kharkiv National University of Civil Engineering and Architecture
Specialist Degree, Engineering
Specialist Degree in Engineering, which is equivalent to a Master’s degree, focusing on the principles of engineering and architecture.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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