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ZHENGJIE HE

@zhengjiehe

I’m a Salesforce-focused marketing automation specialist building high-performing email, SMS, and journeys.

China
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What I'm looking for

I’m looking for a team where I can own SFMC automation and journey execution, combine strong HTML/AMPscript development with rigorous QA, and partner closely with marketers to improve segmentation, personalization, and campaign performance.

I’m a Salesforce Marketing Cloud marketing automation specialist who designs and delivers email, SMS, and customer journey experiences that drive engagement. I build and deploy automations in SFMC Automation Studio, create personalized campaigns using data filters and SQL queries, and use AMPscript and dynamic content blocks to make messaging feel relevant and measurable.

Across multiple marketing teams, I own the technical details end-to-end—QA testing with Litmus and Email on Acid, validating functionality and cross-provider compatibility, and coordinating stakeholder approvals. I also work confidently with Marketing Cloud APIs via Postman for triggered communications, track campaign performance through key metrics, and support web and CMS needs (Kentico) to keep digital experiences accessible, optimized, and SEO-compliant.

Experience

Work history, roles, and key accomplishments

CL

Web Developer

Clare.AI

Dec 2025 - Jan 2026 (1 month)

Maintained website performance and updated PHP templates while troubleshooting technical issues. Translated UI/UX wireframes into high-quality HTML/CSS markup and supported daily corporate website operations with content accuracy and technical SEO compliance.

IG

Email Specialist

IVE Group

Jul 2024 - Aug 2025 (1 year 1 month)

Collaborated with internal marketing teams to define email and SMS requirements, build templates, and execute campaign workflows in Salesforce Marketing Cloud. Implemented segmentation and personalization using SQL/data filters, performed QA with Email on Acid, and used Marketing Cloud APIs via Postman to support triggered communications and reporting.

SA

CMS & eDM Specialist

Save The Children Australia

Apr 2024 - Jul 2024 (3 months)

Developed, optimized, and published content on Kentico CMS while aligning with accessibility and style guidelines. Built and tested HTML email templates for eDM campaigns in ClickDimensions, supported A/B testing, and generated reports to identify opportunities to improve campaign performance.

CG

CRM Digital Producer

Country Road Group

Jul 2023 - Apr 2024 (9 months)

Built and maintained AMPscript-enabled HTML email templates for segmented audiences and created campaign variations to improve engagement and conversion. Tested and debugged across browsers and providers using Litmus, managed SFMC Journey Builder customer journeys, and analyzed core engagement metrics.

TG

CRM Email Developer

The Star Entertainment Group

Mar 2022 - Jun 2023 (1 year 3 months)

Developed and tested eDM, SMS, and app push notification campaigns in SFMC and Acoustic based on stakeholder briefs. Implemented dynamic content with AMPscript, ensured mobile responsiveness, and set up tagging, reporting, and Google UTM tracking to support analytics.

Education

Degrees, certifications, and relevant coursework

Southern Cross University logoSU

Southern Cross University

Master of Information Technology, User Experience

2018 - 2020

Completed a Master of Information Technology with a focus on User Experience.

Zhejiang Gongshang University logoZU

Zhejiang Gongshang University

Bachelor of Accounting, Accounting

2011 - 2015

Completed a Bachelor of Accounting degree.

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