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Kallie Falandays

@kalliefalandays

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Senior content strategist and copywriter driving growth through voice.

United States

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What I'm looking for

I seek a senior-content role where I can lead voice strategy and teams, drive growth through full-funnel copy, and build scalable processes in a collaborative, product-focused company.

I am a senior content strategist and copywriter with over a decade of experience crafting voice-driven content for SaaS, fintech, web3, and lifestyle brands. I lead teams, develop brand voice and SOPs, and execute full-funnel campaigns that drive measurable engagement and conversions.

Across agency and in-house roles I've led content strategy for product launches and growth marketing, generating nearly 5M impressions, 52K+ engagements, and driving sign-ups and revenue improvements through UX copy, onboarding optimization, and multichannel campaigns.

I build and mentor teams—training writers and editors and creating processes that increased productivity by 36%—while delivering client work that supported Series B fundraising and produced consistent, shareable organic growth.

Experience

Work history, roles, and key accomplishments

Current

Editing Lead

Current

Kalliefalandays

Jan 2025 - Present (1 year 1 month)

Strategized and executed content for 10 SaaS founder accounts, generating nearly 5M impressions and 52K+ engagements; trained and managed a team of 5 writers and 2 editors and created editing guides and SOPs that increased productivity by 36%.

Content Strategy Team Management SOP Development Editorial Guidelines Analytics Client Management

Current

Conversion Copywriter

Current

Tell Tell Copywriting

Jan 2018 - Present (8 years 1 month)

Founded and led a voice-driven copywriting agency producing web copy, video scripts, and rebranding campaigns for SaaS, tech, and lifestyle clients; grew business with 100% five-star Google reviews and led a team of 5 writers and video directors.

Conversion Copywriting Brand Voice Team Leadership Client Services SEO

Head of Content

Sweat Economy

Jan 2023 - Dec 2024 (1 year 11 months)

Led full-funnel content strategy across paid and owned channels for a major web3 launch, producing social and UX copy that drove 61K+ impressions and boosted sign-ups while developing verbal strategy for four fintech products.

Content Strategy UX Copy Fintech Campaign Management Partnerships SEO

Senior Growth Copywriter

Rippling

Jan 2022 - Dec 2023 (1 year 11 months)

Wrote full-funnel branded copy and in-product cross-sell messaging for global EOR product, introduced voice-of-customer strategy and templates, achieving 30% growth and 4x LinkedIn engagement.

Research Creative Briefing Content Strategy Cross Sell