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Zeinab Abdelgawad

@zeinababdelgawad1

Commercial Excellence Manager EMEA at Röhm, delivering €500,000 in annual savings through product allocation analysis.

At Röhm, I drive the EMEA sales excellence agenda for Bulk Monomers, turning analysis into decisions with sales, supply chain and customer service. My work on product allocations and tank locations delivered €500,000 in annual savings, and I’m now working on a global analysis of product allocation and delivery routes.

I also built automated Power BI reporting and scenario simulations that improved forecasting accuracy, and I’m the Product Owner of RöhmConnect, where I shaped the customer journey, wrote user stories and steered sprints with IT. At Groupe Bel, I led sales planning and territory work across the NEAR region, developed incentive plans, and built and led a team of seven.

Experience

Work history, roles, and key accomplishments

Current

Commercial Excellence Manager EMEA

Current

Röhm GmbH

Jun 2025 - Present (1 year 4 months)

Leads pricing and margin work, built automated Power BI reporting and scenario simulations, and drives the sales excellence agenda for EMEA in the Bulk Monomers business. Analyzed product allocations delivering €500,000 in annual savings and serves as Product Owner of the eCommerce platform RöhmConnect.

Pricing Margin Analysis Power BI Forecasting Scenario based Simulations Customer Segmentation Order To Cash Ecommerce Product Ownership Sales Enablement

Marketing & Projects Manager EMEA

Röhm GmbH

Mar 2023 - May 2025 (2 years 2 months)

Led pricing and margin work, built automated Power BI reporting and scenario simulations, and supported cross-functional transformation projects. Designed customer segmentation frameworks and analyzed product allocations to deliver €500,000 in annual savings.

Pricing Margin Analysis Power BI Forecasting Scenario based Simulations Customer Segmentation Order To Cash Ecommerce Project Management

Instore Marketing DACH

Yum! Restaurants International Ltd. & Co KG (KFC)

Feb 2022 - Feb 2023 (1 year)

Ran in-store marketing across Germany, Austria and Switzerland, using consumer insights and A/B testing to raise campaign ROI. Managed the lifecycle of promotional materials and worked with the innovation team on calendar planning and offer development.

In Store Marketing Consumer Insights Market Research A B Testing Campaign Management POSM Calendar Planning

Working Student Marketing

Yum! Restaurants International Ltd. & Co KG (KFC)

Dec 2020 - Jan 2022 (1 year 1 month)

Supported in-store marketing activities across DACH, contributing to campaign planning and promotional material management.

Marketing Support Campaign Management POSM

Working Student E-Commerce

Mobene GmbH & Co. KG

Jul 2020 - Dec 2020 (5 months)

Executed territory-based pricing and maintained product listings across multiple online sales platforms.

Pricing Ecommerce Product Listing

Intern Retail Marketing, Power Tools

Robert Bosch GmbH

Oct 2019 - Apr 2020 (6 months)

Moved Bosch Power Tools reporting to Microsoft Power BI and built KPI and profitability reporting for greater margin transparency.

Power BI KPI Reporting Profitability Analysis Transfer Pricing

Sales Development Manager NEAR

Groupe Bel A.S.

Jan 2017 - Apr 2019 (2 years 3 months)

Led go-to-market strategy rollout, developed field-force commission plans, and redesigned sales routes across NEAR, resulting in +15% active distribution. Built and led a team of seven data and merchandising analysts.

Go To Market Strategy Customer Segmentation Commission Plans Territory Design Team Leadership Merchandising Intelligence