Zeinab Abdelgawad

Leads pricing strategy and margin optimization, including landed cost simulations and commercial policy development. Analyzed product allocations and recommended new tank locations, delivering €500,000 in annual savings.

Led digitalization of commercial processes, automated reporting with Power BI, and improved forecasting accuracy. Acted as Product Owner of the eCommerce platform RöhmConnect, shaping customer journey and steering development in sprints.

Analyzed consumer insights and market funnel gaps through market research and A/B testing, informing strategic adjustments and enhancing campaign ROI.

Supported marketing activities and contributed to market analysis and campaign evaluation.

Maintained product listings and executed territory-based pricing strategies across multiple online platforms.

Prepared KPI reports and profitability KPIs (GM0–GM4, OVC, EBIT) and maintained transfer prices for financial transparency. Transitioned Bosch PT reporting to Microsoft Power BI.

Developed and managed field-force commission plans integrating the Must Sell List, resulting in +10% trade marketing effectiveness and +5% sales rep strike rate. Led a team of 7 data and merchandising analysts.

Revamped and redesigned sales routes on NEAR scope, resulting in +15% active distribution. Ideated, validated, and launched Must Sell List per segment, increasing SKUs in traditional trade by +10%.

Analyzed sales data and supported trade marketing programs and annual incentives.

Completed the Transformational Leader program at Röhm x Mermaid & Broccoli in 2024.

Completed the Leading with Heart program at Heart Styles in 2021.

Pursued a Master of Science in Management at Ruhr University Bochum from 2019 to 2021.

Completed the Category Management certification at NAT Consulting in 2017.

Completed the Certified Professional Manager program at ESLSCA Business School in 2016.

Earned a Bachelor of Arts in Accounting from Alexandria University from 2007 to 2011.