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erica johnson

@ericajohnson2

Influencer Marketing Manager at Tapstitch who led its ComplexCon activation, generating 450+ leads and drawing 150 attendees to the pre-party.

United States

Message

At Tapstitch, I lead creator and community partnerships, including recruitment, contracts, and affiliate and promo programs. I led the ComplexCon activation end to end, generating 450+ leads and drawing 150 attendees to the pre-party.

At Stars Management, I built the influencer marketing division from scratch, establishing its services, pricing, processes, and strategy. I brought in and managed brand clients including Milagro, Heytea, and Nivea, and led product development to support the division.

Previously, at UnderCurrent Media, I managed brand partnerships for celebrity creators and negotiated contracts that increased talent payouts by 23%. At Social Native, I led a team of 9 and worked with the product team to improve the influencer platform, increasing campaign efficiency and performance by 30%.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Manager

Current

Tapstitch

Aug 2026 - Present (2 months)

Lead creator and community partnerships, managing partner recruitment, contracts, and affiliate and promo programs. Led Tapstitch's ComplexCon activation end to end, generating 450+ leads and drawing 150 attendees to the pre-party.

Creator Partnerships Community Partnership Affiliate Programs Promotional Programs Event Marketing Contract Negotiation Campaign Management

Influencer Marketing Manager

Stars Management

Nov 2024 - Oct 2026 (1 year 11 months)

Built the influencer marketing division from scratch, including services, pricing, processes, and strategy. Managed brand clients such as Milagro, Heytea, and Nivea from pitch through delivery, and created playbooks and workflows to scale the division.

Influencer Marketing Business Development Client Management Negotiation Contract Management Strategy Process Development Product Development

Senior Influencer Talent Coordinator

UnderCurrent Media

Jan 2024 - Dec 2024 (11 months)

Managed brand partnerships for 25 celebrity creators within a 150-talent roster, running 30+ partnerships at once. Negotiated brand and talent contracts, increasing talent payouts by 23%, and led the company's TikTok Shop partnership as an official TikTok CAP Partner.

Influencer Marketing Talent Management Contract Negotiation Partnership Management TikTok Shop TikTok CAP Celebrity and Talent Relations

Manager, Influencer Marketing

Social Native

Dec 2020 - Apr 2024 (3 years 4 months)

Partnered with sales leadership on client partnership strategy, pricing, and budgets, increasing campaign success rates by 20%. Led and developed a team of 9, driving 50% growth in the influencer marketing department, and worked with the product team to upgrade the proprietary influencer platform, improving campaign efficiency and performance by 30%.

Influencer Marketing Team Leadership Client Strategy Pricing Budget Management Product Development Campaign Management Performance Improvement

Influencer Campaign Manager

Social Native

Dec 2019 - Dec 2020 (1 year)

Managed partnerships for 185+ brands across 300 campaigns, overseeing $3.5M+ in revenue with strong client retention. Exceeded campaign KPI goals by 15% and acquisition targets by 20%, and used CreatorIQ and IQData to turn performance data into insights that guided client decisions, improving campaign efficiency by 30%.

Influencer Marketing Campaign Management Customer Retention Data Analysis CreatorIQ IQdata KPI Tracking Revenue Management