At SUGGLEST, where I worked as a self-employed Ecommerce & Digital Marketing Manager, I managed Facebook and Instagram campaigns for paid acquisition and ecommerce growth.
I tested audiences, creatives, copy, offers, landing pages, and campaign structures, using performance data to guide decisions. I monitored ROAS, CPA, CTR, CPC, CPM, and conversion performance to identify issues and improve results.
I also managed the ecommerce journey from paid traffic through landing and product pages to checkout or lead generation, looking for conversion bottlenecks.
At Ecommerce CRO Agency, I managed client projects and reviewed customer behavior and heatmaps to find conversion opportunities. I developed strategies for buy boxes, bundles, shipping protection, trust badges, guarantees, and offers to improve conversions and AOV.
