Open to opportunities

Samreen Fatima

@samreenfatima

Certified Meta Ads expert focused on ROI-driven Meta Ads media buying and performance optimization for international clients.

Pakistan

Message

What I'm looking for

I’m looking to grow as a Meta Ads media buyer for international brands—owning campaign strategy, audience targeting, creative optimization, and reporting—so I can continuously improve ROAS and conversions through data-driven testing and CRO.

I’m a goal-oriented digital marketer and certified Meta Ads expert, with experience leading Meta Ads media buying and full-funnel campaign management. I focus on driving ROI for international clients by combining campaign strategy, audience targeting, and creative optimization with performance analysis and A/B testing.

At GROW HIGHER COMPANY, I lead high-impact Meta Ads campaigns for international portfolios, conducting market research, competitor analysis, and audience segmentation to improve ROAS. I also bring an analytics mindset through CRO, data-driven decision making, Google Analytics 4, Tag Manager, and reporting dashboards—so decisions are made to scale businesses in e-commerce and lead generation.

Experience

Work history, roles, and key accomplishments

Current

Meta Ads Media Buyer

Current

Grow Higher Company

Jan 2023 - Present (3 years 7 months)

Lead Meta Ads campaigns for international clients, performing market research, competitor analysis, and audience segmentation to drive results. Portfolio experience includes managing PKR 5M+ ad spend and improving ROAS by 35% for a key international e-commerce client.