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Muhammad Mohsin

@muhammadmohsin10

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Meta Ads media buyer for ecommerce and DTC brands managing $6k–$7k/month in ad spend across three accounts.

Pakistan

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I manage $6k–$7k/month in Meta ad spend across three accounts for ecommerce, DTC and real estate clients. I own campaign structure, audience strategy, budget allocation and creative testing, and report on cost per purchase, ROAS and CTR to connect performance with decisions.

At Azra.Pk, I managed Meta ad campaigns for the ecommerce range from setup through daily optimisation, reallocating budget toward converting ad sets to improve conversion volume. At Streetsaver.pk, I managed client campaigns and supported the paid social team with audience targeting, creative testing and day-to-day optimisation.

Experience

Work history, roles, and key accomplishments

Current

Freelance Meta Ads Media Buyer

Current

Self Employed

Jan 2024 - Present (2 years 10 months)

Manage $6k–$7k/month in Meta ad spend for ecommerce, DTC and real estate clients, across three accounts. Own account structure, audience strategy, budget allocation and creative testing end to end.

Meta Ads Manager

Facebook Instagram Ads

Media Buying Paid Social

Campaign Structure

Optimization Audience Targeting Retargeting Creative Testing Budget Management Conversion Tracking ROAS CPA CTR CPM

Reporting

Paid Ads Manager (Meta Ads)

Azra.Pk

Jan 2024 - Jan 2025 (1 year)

Managed Meta ad campaigns for the brand's ecommerce range, from setup to daily optimisation. Reallocated budget toward converting ad sets, improving conversion volume.

Meta Ads Campaign Management Budget allocation Conversion Rate Optimization

Digital Marketing Specialist (Meta Ads)

Streetsaver.pk

Jan 2024 - Dec 2024 (11 months)

Managed Meta Ads campaigns for client accounts, covering audience targeting, ad creative testing and day-to-day optimisation. Worked a hybrid schedule, remote and in-office, supporting the paid social team on ecommerce client accounts.

Meta Ads Audience Targeting Creative Testing Optimization Paid Social

Education

Degrees, certifications, and relevant coursework

University of Engineering and Technology Lahore

Bachelor of Science, Polymer & Process Engineering

2018 - 2022

Activities and societies: Executive Member, Debating Society – UET Lahore; Vice President, Gilgit-Baltistan UETian Society; Co-Director, Public Relations, Science Society – UET Lahore

B.Sc. in Polymer & Process Engineering from the University of Engineering and Technology Lahore, completed in 2022.