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Zack Kellogg

@zackkellogg

Message

I optimize revenue operations through Salesforce, analytics, dashboards, and sales process improvements.

United States

Message

At Merchants Fleet, I improve revenue operations through Salesforce processes, PowerBI dashboards, KPI scorecards, and streamlined lead intake and forecasting. My work drove 10% year-over-year growth, increased opportunities by 20%, and improved closed business by 10%.

I've also led inside sales analytics, built reporting and ABM programs, trained sales teams, and managed cross-functional change. Earlier, I improved sales productivity at Secondwind Water Systems and grew branch performance and customer relationships at Enterprise Rent-a-Car.

Experience

Work history, roles, and key accomplishments

Current

Revenue Operations Analyst

Current

Merchants Fleet

Dec 2023 - Present (2 years 9 months)

Drove 10% YOY growth by developing and implementing advanced Salesforce processes to optimize pipeline visibility and KPI tracking. Designed dynamic dashboards using Salesforce, PowerBI, and Excel to enhance operational efficiency and support data-driven decision-making.

Salesforce Power BI Excel KPI Tracking Pipeline Management Forecasting Change Management Data Analysis Reporting Cross Functional Collaboration

Manager, Inside Sales & Analytics

Merchants Fleet

Dec 2022 - Dec 2023 (1 year)

Created MBO commission plans and developed reports and dashboards for sales leaders and reps. Implemented the Marketing Response Representative position, revamped scoring and grading, and managed a team of BDRs.

Sales Management Salesforce Reporting Dashboard Creation Commission Plans Team Leadership Training Workflow Optimization

Business Development Specialist

Merchants Fleet

Sep 2020 - Dec 2022 (2 years 3 months)

Created and optimized Salesforce reporting tools, improving production efficiency by 20% and data accuracy. Designed and executed Account-Based Marketing strategies that increased opportunity generation by 5%.

Salesforce Reporting Data Analysis Account Based Marketing Lead Generation Process Optimization

Sales Support Specialist

Secondwind Water Systems

Mar 2019 - Mar 2020 (1 year)

Led development of a travel optimization system for sales representatives, reducing travel time and increasing sales call frequency by 20%. Designed and implemented targeted product training for technicians, resulting in a 12% month-over-month increase in tech sales.

Sales Support Training Process Improvement Data Analysis Customer Insights

Senior Account Specialist

Enterprise Rent-a-Car

Jun 2015 - Mar 2019 (3 years 9 months)

Spearheaded a 12% increase in branch growth through strategic account management and high-impact sales strategies. Consistently surpassed monthly sales targets by over 10% and achieved a customer satisfaction score of 88%.

Account Management Sales Strategy Customer Relationship Management Customer Feedback Analysis Team Mentoring