Open to opportunities

Yuxi Li

@yuxili

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Marketing growth specialist with app marketplace optimization and cross‑channel experience.

Spain

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What I'm looking for

I seek a growth‑focused marketing role where I can own ASO/UA, run data‑driven campaigns, collaborate with product, and scale user acquisition in a cross‑cultural team.

I am a marketing growth specialist with hands‑on experience optimizing app visibility, designing cross‑platform campaigns, and translating user research into product strategy. I graduated top of my class in a Master's program in Applied Marketing and have driven measurable KPI improvements through ASO, A/B testing, paid and organic tactics.

I bring cross‑cultural communication, project coordination, and fast learning from internships in Barcelona and China, having supported large hotel operations, led event coordination for 150+ participants, and produced content spanning short video, email, and in‑app messaging to boost retention and conversion.

Experience

Work history, roles, and key accomplishments

Marketing Growth Intern

Tropic Tech Ltd.

Jun 2025 - Sep 2025 (3 months)

Conducted keyword and user pain-point analysis to optimize app marketplace visibility and collaborated with the founder to translate research into product strategy and feature prioritization. Designed and A/B-tested cross-platform campaigns (organic, paid, KOL), produced short-form video and in-app content, and monitored KPIs to propose growth strategies that improved downloads and conversion trac

ASO A B Testing Content Creation Campaign Management KPI Tracking

Operations Intern

Accor

Jul 2023 - Jul 2024 (1 year)

Supported VP & COO in managing operations across 600+ luxury hotels, tracked OTA customer satisfaction and drafted English correspondence for HQ. Monitored 98 ESG indicators and drove 85% of hotels to meet annual ESG KPIs ahead of schedule while coordinating a 150+ attendee General Manager Conference with 30+ sponsors.

Coordination ESG Reporting Event Coordination English Correspondence KPI Tracking

Front Office Intern

Shanghai Equatorial Hotel

Jul 2022 - Sep 2022 (2 months)

Operated PMS for guest check-in/check-out, managed VIP and foreign guest reception, and coordinated interdepartmental workflows to enhance guest satisfaction and operational efficiency.

PMS Operation VIP Check Out Customer Satisfaction

F&B Intern

Grand Hyatt Xi'an

May 2022 - Jul 2022 (2 months)

Delivered high-pressure F&B customer service and facilitated communication between kitchen and service teams to ensure timely order delivery and consistent service quality.

F&B Service Kitchen Service Coordination Customer Service