Open to opportunities

YUXIAN HE

@yuxianhe

Message

I lead fintech platform operations, scaling user growth and precision marketing with data and automation.

China

Message

What I'm looking for

I’m looking to lead data-driven platform or operations teams in fintech/internet—building automated growth and precision marketing systems, owning OKRs, and using experimentation + AI to improve conversion, retention, and team execution.

I’m a fintech and internet platform operations leader with 11 years of experience driving user growth, precision marketing, and AUM conversion, delivering over RMB 50B in cumulative incremental assets. I’m known for building automated operations platforms from 0 to 1 across blockchain, securities, and internet industries.

I combine strong data analysis with AI tooling to speed up research, MVP deployment, and operational optimization. I’ve leveraged Python and SQL alongside Claude Code, Codex, and LLM-powered automation to classify feedback, validate configurations, and improve experiment and operations efficiency.

In my current Platform Operations Director role, I led a platform-wide first deposit conversion initiative by building a User x Incentive x Channel activation engine. I increased first deposit conversion from 14% to 24%, reduced CAC from $42 to $34 (-18%), and built systems for segmentation, PUSH strategy, frequency control, and traffic resource management to raise operator self-service to 90%+ with near-zero configuration incidents.

I also deliver measurable outcomes through experimentation and team leadership—designing A/B tests that improved retention and dormant user revival, and leading cross-functional OKR execution with a record of exceeding targets. I enjoy creating SOPs and rule engines that make teams faster, safer, and more data-driven.

Experience

Work history, roles, and key accomplishments

Current

Platform Operations Director

Current

XT.Exchange

Dec 2024 - Present (1 year 7 months)

Led a platform-wide first deposit conversion initiative by building a user x incentive x channel activation engine, improving first deposit conversion from 14% to 24% and reducing CAC from $42 to $34. Managed a global PUSH strategy system and built rule-based traffic/configuration platforms to improve release quality and operator self-service.

User Segmentation First Deposit Conversion Optimization 3 Tier PUSH Strategy Onboarding And Reactivation Flows A B Testing Experiment Design Grayscale Releases Operator Self Service Tools

Operations Manager

Ping An Securities

Aug 2020 - Aug 2024 (4 years)

Developed a precision customer acquisition and conversion funnel using KYC and behavioral tagging, driving 1.03M new customers annually and 5,200 effective account openings. Led multiple growth and marketing initiatives including viral acquisition engines, cross-platform transitions, personalized real-time marketing with DMP/CDP, and AI community recommendations.

Market Analysis To Trading Conversion Funnel Personalized Campaign Displays Silent Customer Reactivation Omni Channel Precision Push AI Assistant Productization Conversion CAC

Product Operations Manager

2345.com

May 2019 - Sep 2020 (1 year 4 months)

Led 0-to-1 operations system build-out for an app and Content SDK, including decomposition of product goals into operations and data-driven growth. Designed cross-department release and monitoring SOPs, and implemented tiered incentive and user feedback prioritization mechanisms to improve ARPU, CAC, and retention.

0 To 1 Operations System Design Information Feed Platform Solution Design Business Metric To Operations Mapping Release Iteration SOPs UAT Testing Data monitoring Tiered Incentive Strategy

User Operations Manager

Ping An Good House

Dec 2017 - May 2019 (1 year 5 months)

Built a WeChat private-domain marketing system (Enterprise WeChat, Official Account, and Mini Program) to drive growth engine and data operations, doubling add-to-WeChat rate. Designed scenario-based traffic-to-conversion SOPs and dashboards integrating Enterprise WeChat and CDP data to improve key-stage conversion.

Private Domain Operations Mini Program Lead Capture WeChat Growth Engine Traffic To Conversion SOPs User Intent Tiering WeChat Work Automation (Auto Tagging Live Tour Lead Capture Flows

Brand Specialist

Unilever

May 2015 - Dec 2017 (2 years 7 months)

Built a PUGC content ecosystem using user co-creation, content curation, and asset reuse loops to increase weekly content output and multi-channel exposure. Designed crowd-creation workflows and maintained a tiered PUGC library to support recurring viral content and reuse across channels and events.

PUGC Content Ecosystem Crowd Creation And Incentive Workshops PUGC Quality Inspection Standards Tiered PUGC Content Library Video Account And Moments Ads Coordination

Education

Degrees, certifications, and relevant coursework

Shanghai Normal University

Bachelor of Education, Primary Education

2010 - 2014

Grade: GPA: 3.02/4.0

Activities and societies: School Journalist Corps reporter (10+ published articles); Second Prize in Children's Literature; University Third-Class Scholarship.

Earned a Bachelor of Education in Primary Education at Shanghai Normal University (2010–2014). Graduated with a GPA of 3.02/4.0.