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YUVIKA AGRAWAL

@yuvika_agrawal

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Senior Product Manager using AI and data to scale B2B/B2C platforms.

India

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What I'm looking for

I’m looking to lead product strategy and monetization for B2B/B2C platforms, using Generative AI, workflow automation, and product analytics to improve onboarding, activation, and operational efficiency—partnering cross-functionally to deliver KPI-aligned releases.

I am a Senior Product Manager with 7+ years of experience building and scaling B2B, B2C, and platform products. I combine product strategy, product discovery, user research, and onboarding optimization with workflow automation and API integrations to drive data-driven decision making and better customer experiences.

Most recently, I’ve owned end-to-end monetization and GTM execution, launched subscription models and white-label SaaS solutions, and used Generative AI to prototype and improve onboarding workflows. I’ve also delivered measurable impact—improving delivery SLAs and fulfillment efficiency with AI-enabled routing, reducing order failures by 30%, and cutting merchant setup time by 30% through smarter UX journeys.

Experience

Work history, roles, and key accomplishments

Senior Product Manager

ShopSe

Mar 2026 - May 2026 (2 months)

Defined and executed product strategy and roadmap to improve transaction success rates, operational efficiency, and customer experience. Led merchant onboarding and API integration initiatives, and used Generative AI tools to prototype onboarding workflows and product concepts.

Product Strategy Product Roadmap Agile Scrum Product Discovery User Research UX Stakeholder Management Merchant Onboarding API Integration Onboarding Workflow Automation

Senior Product Manager

Shipyaari

Apr 2024 - Mar 2026 (1 year 11 months)

Owned end-to-end product monetization strategy and GTM execution, launching subscription models, white-label SaaS, and communication pricing. Introduced an AI courier recommendation feature and reduced order failures by 30% by resolving operational bottlenecks across courier and support workflows.

Product Analytics GTM Strategy Subscription Models AI Courier Recommendation KPI Tracking Sprint Planning Cross functional Leadership Data Analysis SEO Optimization AI Prototyping

Product Manager

Shipyaari

Sep 2023 - Apr 2024 (7 months)

Built a WhatsApp-based automation workflow using n8n to enable shipment booking, order tracking, and customer support automation. Spearheaded API and partner integrations, redesigned onboarding workflows using behavioral data, and delivered analytics-informed onboarding, engagement, and activation improvements.

Product Manager

Expertrons

Jun 2022 - Aug 2023 (1 year 2 months)

Led gamification and engagement optimization initiatives for a mobile application, improving user engagement and driving revenue growth. Conducted user behavior analysis and content experimentation, and led SEO optimization work to improve search visibility.

Gamification User Behavior Analysis Product Led Growth Experimentation SEO Optimization SEMrush Screaming Frog Technical SEO User Acquisition

Product Associate

Verse Innovation Pvt. Ltd (Josh)

Dec 2020 - Jun 2022 (1 year 6 months)

Used product analytics and user segmentation to design personalized push notification campaigns aimed at improving DAU and user retention. Increased CTR through A/B testing and audience segmentation and launched in-app engagement features to improve customer stickiness.

Product Analytics User Segmentation Push Notifications DAU Retention Optimization A B Testing Audience Segmentation CTR Optimization User Behavior Analysis Social Notification Systems

Product Associate

Loylty Rewardz

Jun 2020 - Dec 2020 (6 months)

Conducted product discovery activities including customer persona development, user journey mapping, and requirement gathering for an enterprise-wide loyalty platform. Collaborated with stakeholders to define product roadmaps and feature requirements for a new HNI Concierge Service offering.

Product Discovery Personas User Journey Mapping Requirement gathering Product Roadmapping

Management Trainee

Loylty Rewardz

Apr 2019 - May 2020 (1 year 1 month)

Collaborated with VISA and banking partners to support loyalty and card engagement initiatives to increase market share and customer activation. Analyzed engagement and redemption trends and recommended optimizations that increased card issuance, activations, and redemption through product catalogue revamps.

Partner Management Loyalty Program Management Card Engagement Customer Activation Engagement Trend Analysis Redemption Trend Analysis Loyalty & Redemption Optimization

Education

Degrees, certifications, and relevant coursework

NMIMS University

Post Graduate Diploma in Management (PGDM), Finance & Marketing

2017 - 2019

Grade: 3.48/4

Completed a PGDM in Finance & Marketing at NMIMS University from 2017 to 2019, scoring 3.48/4. Focused on business and marketing fundamentals tailored to finance and growth.