Randall Fransen

Led product development for an Agentic AI Platform Startup, focusing on building, managing, and deploying cooperative agents. These agents connect to various models, leverage private data, and automate complex tasks using preferred AI providers and powerful AI/MCP tools.

Managed all mechanical art for North America, overseeing media server management and intern supervision. Responsible for accessing and distributing old files from CD-R archives on Mac OS9.

Produced on-site and in-studio TV programs, including live concerts and coverage of Hurricane Katrina. Managed all aspects of television production for the organization.

Operated as owner and chief designer, handling all business operations, product design, quality control, and vendor management. Responsible for all designs, prototype production, and the full marketing package, importing materials from Canada, Italy, and China.

Managed all creative projects, including a full rebrand of ID and business systems. Oversaw interactive, print, direct mail, broadcast, and banner advertising, and managed the revision of clip pricing based on market segmentation.

Served as an Interactive Art Director for brands including Skiing Mag, Ski Mag, and Warren Miller Films, handling idea generation and production. Responsibilities included video production, ad/print design, CMS asset production, and creative concepts.

Managed over $4MM in production budgets, contributing to a One Show Golden Pencil award. Oversaw mobile development, responsive design, and HTML5/JS animation for clients like Kraft Foods and Burger King, including custom CMS and social media integrations.

Managed digital and video localization for Nike and oversaw CQ5 Dev Management and custom CMS for Nike Running. Led new business initiatives for Specialized, The Daily Beast, and Google Ventures, and managed teams for various projects.

Applied production process improvements across accounts for clients like Twitter and HTC, managing a $14MM retainer for HTC with a team of four. Mentored the department and executed social influencer campaigns.

Directed programs for clients such as Nike, Sleep Number, and Trek Bikes, securing four new accounts over two years. Managed delivery for each new account while simultaneously pitching subsequent ones, overseeing 3-4 clients and 2-5 senior-level direct reports.

Served as an Executive or Creative Producer for various projects, including the global launch of the A.D.I.D.A.S Black Panther II collaboration and race photography for Rapha. Also managed website redesign for Anduril and video shoots for I Am Other / Pharrell.

Led RFP responses and new business pitches, resulting in two new multi-year accounts. Provided a new strategic approach to social strategy as a new offering for the company.

Managed .com updates, including the global launch of the AirCover for Hosts product, and oversaw photography production. Conducted Figma QA for accurate content and executive presentations, and managed legal audits and compliance.

Directed the redesign of BAYC.com and managed creative delivery for Community Relations Support, including ApeFest Hong Kong. Oversaw vendor management and the development of NFT collections and game testing.

Led an L2 project for the launch of a Zero Knowledge Proof product, incorporating chat bots, LLM, and AI personality generation to promote Aleo's Zpass. Managed vendors and oversaw game mechanics and testing.

Managed all creative production for Base, Coinbase's L2 Network, defining creative processes for the Product Team and executing GTM initiatives. Oversaw live event execution, XFN management for Base activations, and production of hundreds of NFTs.

Directed programs for various clients, including launching a rebrand and updated web design for High Tide NYC and a digital origination platform leveraging AI for Revelshine Wines. Also managed the production of DAO branding for Mother DAO and a GTM and product launch for Crypto Retrieval.

Undertook undergraduate studies in English, Film, and German, complementing a Bachelor of Fine Arts degree. Minored in Art History, English, and Film/Video Studies, gaining a comprehensive understanding of various disciplines.